For decades, B2B marketing was built on a familiar playbook: announce the product, showcase the credentials, celebrate milestones, and let the brand do the talking. That playbook is no longer enough. Today’s B2B buyers don’t simply compare products; they evaluate credibility. They don’t just read brochures; they consume perspectives. And increasingly, they trust people before they trust institutions. This isn’t a shift in communication. It’s a shift in buyer behaviour. India’s professional community illustrates this