“Moto X is alive and well,” says the company after Moto Z launch
Recently there were rumours that Lenovo-owned Motorola will be killing off the popular Moto X smartphone line-up completely, replacing it with the brand new Moto Z series. After the recent launch of the Moto Z and Moto Z Force, the rumours were proven to be true. But now it looks like the new Moto Z is nothing but an addition to the company’s smartphone line up, intended to co-exist alongside the Moto X range.
Motorola has confirmed that its Moto X series is not gone for good, as per Android Police. According to the firm, although both Moto X and the Moto Z series of devices share similar specifications, they offer an altogether different experience to customers. Also, more options would cater better to the needs of more users.
“Moto X is alive and well. In fact, Moto X Force recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods,” said the company to the Android Police website.
It is being said that since most of the Moto X smartphones feature similar specifications as that of the new Moto Z and Moto Z Force, it will be difficult for Moto X devices to find a market. This also means that the X series might eventually get relegated to the mid-range segment, as the new ‘flagship’ title has now been handed over to Moto Z line-up.
Motorola has also not clearly mentioned if there will be any more Moto X handsets in future.