Swiggy, the popular food delivery giant, is set to broaden its portfolio with the launch of its new app, Pyng, which aims to revolutionize the professional services market. With this move, Swiggy is venturing beyond food delivery into a diverse range of services, offering users access to a marketplace for expert consultations in astrology, health, education, fitness, legal advice, and more.
The introduction of Pyng marks a significant milestone in Swiggy’s shift toward a multi-app strategy. Following the success of its flagship app, the company has decided to diversify its offerings, tapping into the growing demand for on-demand professional services.
The app’s design draws inspiration from platforms like Urban Company but extends its reach far beyond home services, providing a comprehensive range of expertise to cater to various consumer needs.
Currently, Pyng is in the process of onboarding service providers from several fields, including wellness, personal growth, legal consultation, and even educational tutoring. By doing so, the platform is aiming to build a vast network of professionals ready to serve users in real-time, making it easier for individuals to find trusted experts for a wide range of personal and professional challenges.
The launch of Pyng is part of Swiggy’s broader strategy to expand into new verticals and enhance its presence in the competitive Indian market. The company’s foray into this space demonstrates its ambitions to move beyond food delivery and establish itself as a comprehensive platform catering to everyday needs. This shift could further solidify Swiggy’s standing as a tech leader, exploring various avenues to provide innovative services to its users.
As Pyng continues to grow, it’s expected to create a more seamless and accessible experience for people seeking expert advice, offering a unified platform that consolidates multiple professional services. Swiggy’s latest move signals its determination to diversify and continue innovating as it faces competition from other multi-service platforms.
