Gaming giant Activision, recently acquired by Microsoft, is exploring the use of live stream viewing habits to recommend personalized games to players. The company has filed a patent outlining systems and methods to adapt in real-time to live stream events, altering gameplay experiences and even generating new mini-games based on users’ live stream consumption.
The patent aims to enhance engagement between streamers and viewers, allowing for more dynamic interactions. Activision envisions a system that recommends, generates, or modifies video game content based on the non-video gaming content concurrently experienced by users on different media channels or platforms.
The patent addresses the passive nature of live stream watching, providing a means for viewers and streamers to be more engaged with each other. Activision suggests that the proposed system could dynamically alter video game content, recommend games, or generate new gaming experiences as users engage with video streams.
The patent acknowledges the need for contextual integration of video games with concurrent video streams and envisions a more interactive and engaging experience for both streamers and viewers. In addition to altering gameplay, the system could potentially facilitate collaborative gaming experiences, allowing streamers and viewers to play together and influence the streamed game.
Activision’s exploration of integrating live stream content with gaming experiences aligns with the increasing popularity of gaming content live streams and reflects a broader trend in the gaming industry towards enhancing user engagement and interaction.
