Actor Bharath has joined hands with WWF-India to pledge his 
support to Earth Hour 2015 – WWF’s global campaign to raise awareness and inspire individual action on climate change. This was announced at a press conference held in the city, partnered by the Hyatt Regency and Grundfos India, where Bharath spoke about his association with the cause and invited citizens of the city to come forward and show their support for the campaign. Earth Hour is the largest environmental campaign in history and enables individuals, organizations, governments and groups to show support for policies and practice that balance development and environmental concerns.
Through “India Unplugged”, Earth Hour 2015, not only calls out to people to switch off, but also encourages citizens across the country to explore and adopt a cleaner and more sustainable lifestyle by embracing renewable energy solutions. Seven years in the running, the Earth Hour 2015 campaign calls for:
• Individuals to adopt household products powered by renewable energy;
• Corporates to adopt renewable energy solutions to run their business operations and production processes;
• Governments to promote policies favourable to the production and uptake of renewable energy
Reinforcing his support for this cause, Bharath, speaking to the media at Chennai said, “Every individual needs to shoulder the responsibility of ensuring the well-being of our planet. Earth Hour has been successfully galvanizing millions of people to take a stand against the global issue of climate change. It makes me extremely proud to be a part of a movement that is steering the planet towards a healthier tomorrow.”
Speaking about the campaign, Ravi Singh, Secretary General & CEO, WWF-India said, “Earth Hour brings together people across the globe to express their concern over the global crisis of climate change. In India, the campaign spans more than 150 cities, providing a platform to create awareness on renewable energy amongst individuals, corporate entities and decision-makers, while influencing behavior, opinions and policy to help mitigate the effects of climate change. The campaign’s messaging and open-source model encourages participation in a symbolic switch off and leads people to adopt sustainable practices in order to conserve the finite resources of our planet. This year, Earth Hour hopes to reach out to a much larger number of people than before to promote the benefits of renewable energy.”
Commenting on Grundfos India’s association with Earth Hour 2015, Ranganath N. K., Managing Director, Grundfos India, said “Switching to energy efficient pumps can save four per cent of the world’s electrical energy and two billion m3 of fresh water every year. We at Grundfos, therefore, strongly advocate energy efficiency. For the second year now, we have partnered with WWF to promote the Earth Hour campaign which focuses on the importance of clean energy and energy efficient products. Through this campaign we are hoping to raise the awareness for energy conservation and efficiency from an individual to a community level.”
Madhav Sehgal, General Manager, Hyatt Regency Chennai said, “Hyatt Regency Chennai is proud to be associated with Earth Hour 2015. Environment conservation is a key focus area in Hyatt’s, Hyatt Thrive initiatives (CSR). Since we have been participating in the Earth Hour during pre-opening we look forward to making a difference this year as well by partnering for a cause we are passionate about.”
