ADATA Aims to be one of the Leading ‘MADE IN INDIA’ Brands in the Mobility Segment

ADATA, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products and accessories, marked a significant milestone for the country. ADATA aims to deliver cutting-edge ‘Made in India’ mobile accessories to the Indian market and some parts of the global consumers. Staying true to its long-term commitments, the company will be manufacturing mobility accessories from its early-inaugurated manufacturing setup in India. UFD, microSD cards, cables, wall power adaptors, in-car chargers, power banks, wired earphones, and Bluetooth AUX adaptors are the line of products sold in India and are ‘Made in India’ products. ADATA will also start to use India produced packing for a full range of SSDs and DRAM in Q3 2020. ADATA’s 50% manpower, mainly the business managers, in India is targeting to expand ADATA’s presence across India and address the demand of ADATA and XPG products nationwide.

“As one of the fastest-growing economies in the world, India continues to gain confidence and attract businesses to invest locally in manufacturing as well as R&D. We have started sourcing local manufacture to fulfill our SSD and DRAM product lines, targeting 100% made in India products for these two major product lines by 2021.” said, Sachin Sharma, Country Manager – India at ADATA Technology Pvt. Ltd. “ADATA will invest more resources in bringing more product lines to be 100% made in India, which will benefit both Indian workers and the economy. For long-term business relationships with our Indian partners, Made in India products will be our focus in 2020.”

Sachin further added, “In the wake of the COVID-19 pandemic, online gaming has picked up as a popular option for stay-at-home entertainment. Our gaming- and PC-related products have been addressing these demands well.”

ADATA was established in 2001 and has had a presence in India for more than a decade. With a commitment towards delivering innovative, quality, and performance, ADATA products have garnered international acclaim and awards including iF Design, Red Dot Design, CES Innovation, Good Design, COMPUTEX Best Choice, and Taiwan Excellence. ADATA has a multi-dimensional distribution model in India. KBC Computech distributes OBM DRAM, and is also exclusively appointed for SSDs, Acro distributes XPG DRAM, Anandit distributes OBM DRAM, EX-HDD, and external SSD exclusively, UR Distree are the exclusive distributor for CARD + UFD (component) Accessory, and Multi are the exclusively appointed for OBM+XPG Dram, XPG SSD, XPG Peripherals.