Generative AI can be problematic when it comes to understanding the source material that was used to train the large language models behind the technology. This presents two main concerns for users: whether they have the necessary permission to use the underlying work, and whether the artist or writer will be compensated for their use.
Adobe’s Scott Belsky expressed concerns that enterprise clients have around using generative AI without understanding how it was trained. He stated that many of these clients do not view it as a viable solution for commercial use. However, Adobe has now released a beta of its own generative AI product called Firefly, and the company’s President of Digital Media, David Wadhwani, has promised that companies need not worry about the sourcing and that artists will be taken care of.
In an interview with CNBC’s Jon Fortt, Wadhwani explained that the images used in Firefly come from Adobe’s own library, which includes hundreds of millions of pieces of content that are fully licensed and safe for commercial use. Despite this, the issue of how artists will be compensated for their work still needs to be addressed.
During an interview with CNBC’s Jon Fortt, Wadhwani reassured artists and enterprises about the concerns of using generative AI for commercial use. Wadhwani stated that Adobe’s newly released generative AI product, Firefly, sources images from the company’s own licensed library, which makes it safe for commercial use. He also emphasized that they are committed to compensating artists for the revenues generated from Firefly, and the company is working with Adobe Stock contributors to figure out the compensation details. Wadhwani acknowledged that the details are crucial and said that they would release more information as they come out of the Firefly beta. Wadhwani also mentioned that their priority is to create more opportunities for contributors, and they believe that they can achieve this goal by including both large contributors and the long tail.
In the interview, Wadhwani stated that using generative technology, along with Adobe Stock and its creators, will benefit everyone involved. With an increase in demand for content, Wadhwani thinks that using generative AI technology will provide an opportunity for Adobe to attract new customers with less artistic skills while also benefiting the stock artists whose work is being used to generate new pieces.
He says that there is a possibility to create more opportunities for the creators and that they should be compensated for their hard work. With generative AI technology, Adobe is committed to making sure that everyone benefits and they are willing to release more details as the Firefly beta progresses. The compensation details are still being worked out, and Adobe is currently having conversations with contributors to Adobe Stock to figure out the best way to compensate them fairly.
