Adzerk recently announced about the closing down of it self-hosted ad server platform from September 30, 2014. The Adzerk users should be gearing up themselves to drift and acclimatize to a new platform, with Adzerk ad serving and accounts attached getting stopped and closed soon. It has itself recommended to move on with Revive ad servers, kind of role-reversal for what happened in 2013 when most users chose Adzerk when OpenX OnRamp was shut down.
Moving the ad ops from one ad server to another is a difficult task, not just technically. Other than technical implementations and corrections, it also involves a huge co-ordination procedure between the people involved in the business from Publishers informing advertisers of the change, technical training required for the ad ops team to training the users’ team.
Revive ad server (formerly OpenX), which is one of the biggest in the industry, is a free open source ad serving system that facilitates Publishers, Advertisers and Agencies in making effective digital ad campaigns. Moving on to Revive involves a chain of tasks that demands strong ground on the understanding of ad serving technology and Revive systems. Hence, it is absolutely necessary to be sure of the expertise you believe in for the job.
Revive ad services, from dJAX Adserver, specializes in providing service and support to Revive users and has been a leader in designing and building various plugins and modules to enhance ad serving performance in Revive environment.
Technical implementation
dJAX takes forward the migration process with clear insights and precise knowledge. From setting up the platform, fine tuning the performance, retrieving the old data through API files, running sample ad campaigns to proceeding to build the entire ad campaign system is in safe hands.
The migration checklist includes:
1. Tracking each placement moved to Revive
2. Moving and testing all assignment ad code into the site
3. Tracking the ad campaigns
4. Checking if the performance of the ad campaigns such as speed and targeting
Post-implemenation and Training
dJAX helps you through the post stage also to check on the functioning and progress of ad serving on the Revive platform by providing post-implementation support and technical training for the ad ops team.
Revive plugins and modules
dJAX has a vast range of support solutions, plugins that can be implemented and integrated into Revive platform easily to enhance performances of its ad serving in terms of speed, targeting, latest ad formats, reporting apps etc.
dJAX Adserver, other than being an expert in Revive ad serving support, is in itself a valuable alternative, providing a feasible platform facilitating online advertising for Publishers, Advertisers and Agencies.
