Bharti Airtel, India’s largest telecom service provider launched 
‘Airtel Zero’, an open marketing platform that will allow customers to access mobile applications at zero data charges.
‘Airtel Zero’ will allow everyone from big marketers to small-time application developers to make parts or their entire mobile app free for customers – thus reviving interest of dormant customers, attracting new potential users and increasing retention.
Airtel Zero’ can work as a highly efficient marketing mechanism for small developers or startup shops that face budget constraints towards driving promotions and app downloads.
Mobile application makers need to register with Airtel Zero to give customers toll-free access to their apps and the company will inform the customers. The customers can then download the apps and access them at zero data charges.
“We believe that this platform is consistent with India’s digital inclusion agenda and also contributes to government’s ‘Make in India’ vision by providing a platform to millions of small businesses to reach out to the end-consumer,” said Srini Gopalan, director (consumer business), Bharti Airtel, India said.
