Amarjit Singh Sidhu joins Detel as the National Head of Consumer Electronics Vertical.

After successfully penetrating into feature phone and television market with its innovative technology, Detel, the world’s most economical feature phone and TV brand is now all set to open new avenues in the consumer durable product segment. The company today announces the appointment of Mr. Amarjit Singh Sidhu to expand its product portfolio in the consumer electronics space. An industry veteran, Amarjit Singh holds an extensive experience and proven record in Sales, Marketing, Business Development, Administration, Customer Service, etc.

Sidhu has worked with broad spectrum of companies. He has been successful in enhancing profits in Chaudhary Group, Kwality and T-Series. He has developed a range of 8-10 black & white 14” TVs and had introduced colour TVs in North India for the 1st time in 1984.

“I am thrilled to join Detel. The company has been doing exceptionally well in terms of #connecting40croreindian through affordable products. I am looking forward to working with the team and helping the company to widen its consumer durable product category to reach to the remotest parts of the country.” said Mr. Amarjit Singh Sidhu

On his appointment, Mr. Yogesh Bhatia, MD, Detel says “We are delighted to bolster our capabilities in consumer electronics by onboarding Amarjit Singh Sidhu to head our new vertical.  Amarjit Singh Sidhu has a fabulous track record on helping businesses scale. As the National Head he will play an instrumental role for driving the growth of Detel and strengthening our position in the consumer electronics market”

Detel entered the Consumer Electronics Market earlier this year, till now the brand has successfully launched 7 LED TVs ( including smart TVs) ranging from 24″ to 65″ catering to the different segment of the audience. Recently the company has also introduced the world’s most economical LCD TV to create a better TV-viewing experience for everyone through innovative technology.