Ambrane, a prominent Indian brand in consumer electronics and smart wearables, has achieved a noteworthy milestone by expanding its presence into the global market, targeting regions such as the UAE, Europe, USA, and East Asia. This strategic move involves the introduction of a range of high-quality products, including power banks, chargers, cables, and cutting-edge smart gadgets like smartwatches, showcasing Ambrane’s renowned commitment to innovation to an international audience. The company aims to achieve an overall revenue of 500 crores by the fiscal year 2025-26, with a specific target of reaching 100 crores exclusively from international markets in the current fiscal year.
To facilitate its global expansion, Ambrane has unveiled its diverse product portfolio on Amazon platforms across various European countries, including Germany, France, Belgium, Italy, Netherlands, Poland, Spain, and the United Kingdom. Furthermore, strategic collaborations with global e-commerce giants such as eBay, Walmart, Noon, Qo10, Shopee, Coupang, and BliBli ensure the availability of Ambrane’s offerings in the USA, UAE, Singapore, Malaysia, Korea, and Indonesia. This extensive global presence reflects Ambrane’s commitment to providing innovative tech solutions on a global scale.
In the Indian market, Ambrane has established itself as a leader in power banks and is among the top wearable brands, with over 40 million product sales. Leveraging partnerships with key e-commerce players in India and a robust network of over 10,000 dealers, Ambrane has created a strong footprint in the country. Known for its pioneering charging solutions and technological advancements in wearables, Ambrane aims to showcase India’s cutting-edge technology solutions to the global market.
Mr. Ashok Rajpal, the Managing Director of Ambrane, emphasized the brand’s journey, fueled by continuous investment in research and development and an unwavering commitment to quality. As Ambrane enters international territories, it seeks to highlight the excellence of the skilled Indian workforce on a global stage. The transition from a 30 sq ft facility to a spacious 84 sq ft space represents a significant milestone, showcasing Ambrane’s dedication to expansion and growth. Manufacturing capabilities have seen a substantial increase, with the production of one million cables, five lakh chargers, and four lakh power banks per month.
With a dedicated team of over 500 employees, Ambrane is actively working towards enhancing manufacturing capabilities in India, with the ambitious goal of achieving 100% local production. The company’s vision includes capturing a substantial 20% market share by the year 2027. The remarkable success story is evident in the sale of over 50 million products, underscoring Ambrane’s unwavering commitment to quality and innovation. This positions the company as a formidable player in the industry, poised for further achievements in the future.
