As the fight against predatory online pricing is gathering momentum, Apple India Rejects Request To Control Online Pricing.
In a reply to the Gujarat-based FITAG’s request, Apple India in an email reply said, “The company does not propose to issue the 
instructions as per suggested by FITAG to the identified online resellers or any other Apple product resellers. It is our view that to do so might impact the ability of a third party to manage its business independently. In addition, such a communication may also constitute a breach of local competition and fair trading requirements in India and being cognizant of such requirements, Apple India would like to put it on record that it rejects and declines your request to take such action.”
FITAG had written to Dell, Lenovo and Apple India on managing the pricing of products for sale of their products on online portals as well as adopting certain practices and processes to address the concerns of the association.
It also advised FITAG not to seek any form of penalty, punishment, unlawful or unethical treatment to be levied upon Apple India Private Limited by FITAG or any third parties, be they at a trade, association, administrative, government or legal manner and stressed that any such action would be challenged.
Speaking to Sejal Patel, General Secretary, FITAG said, “So far we have received responses from Dell, Lenovo and Apple. We are consulting the Federation of All India IT Associations on the same and come out with the solution.” Federation of All India IT Associations (FAIITA) on Nov. 21 held a meeting with brand owners and national distributors in Delhi. At the meet, Brand owners had sought a time of 3-4 weeks to come out with a constructive solution for these trade issues.
