Finally, Apple has decided to roll out their online store in India after making their customers wait for quite some time. The store has been revealed with offers and several options promising their customers the same premium experience as in other locations worldwide. Until now, Apple sold their items with third-party sellers such as Amazon, Croma and Reliance Digital. Pushing for single brand retail in the country, the government relaxed FDI thereby offering more flexibility. Apple had earlier revealed that their first physical store will open in the country in 2021.
There are a number of services that the company is offering as they open their virtual retail center. AppleCare+, the warranty service of Apple is being rolled in, providing service up to 2 years and extendable. Apple TradeIn program allows users to buy newer iPhones while turning in their old devices to get a discount. Payment Options allowing users to buy devices with EMI plans and are offering cashback on the use of certain debit cards. Due to the Covid scenario, there is no option for Cash on Delivery. Configure to Order allows the customer to customize the device as per their requirement and gives more options. No contact delivery makes one’s decision free of hesitation, considering the Covid situation. More details on the available services can be found on the Apple India website.
Apple has partnered with BlueDart to deliver in 13000+ PIN codes across the nation within 72 hours of the purchase. The time, however also depends on the remoteness of the location. Apple will also provide expert solutions via their helpline and online customer support for all devices and services. The company has also come up with special student pricing for Mac and iPad. The store should help boost the customer loyalty that Apple already has and also bring in new users to the ecosystem due to their unmatched services.
