Blazing-fast, armor-protected graphics card delivers up to 30% cooler and three times quieter gaming performance than reference card
KEY POINTS
• Cool, silent gameplay: DirectCU III with patented triple wing-blade fans for 30%-cooler, 3X-quieter operation, plus silent 0dB mode
• Premium quality and reliability: Industry-first Auto-Extreme technology with Super Alloy Power II components
• Tweakable and intuitive: GPU Tweak II with XSplitGamecaster for easy tweaking and streaming
ASUS today announced Strix R9 Fury, a super-cool new graphics 
card with pumped gaming performance, perfected manufacturing, and strong fortification for extreme reliability and longevity.
Powered by the latest Radeon™R9 Fury graphics-processing units (GPUs), Strix R9 Fury is packed with exclusive ASUS technologies, including DirectCU III with a patented triple wing-blade 0dB fan design to deliver maximum airflow for 30%-cooler and three-times (3X) quieter performance.
Strix R9 Fury also has ASUS Auto-Extreme technology with Super Alloy Power II components for premium quality and reliability, plus GPU Tweak II with XSplitGamecaster for intuitive performance tweaking and instant gameplay streaming.
Cool, silent gameplay: DirectCU III with a patented triple wing-blade 0dB fan design
Strix R9 Fury is equipped with ASUS-exclusive DirectCU III cooling technology, which features two exclusive 10mm direct-GPU-contact heat pipes — outperforming reference designs for gaming performance that’s up to 30% cooler. It has three fans engineered with a patented, new wing-blade design that delivers maximum airflow and static pressure over the heat sink — giving a 105% improvement over fans without wing-blades. This exclusive triple wing-blade design operates at noise levels three-times (3X) quieter than reference cards, making DirectCU III the coolest and quietest graphics-card-cooling solution available to date. Strix R9 Fury also features 0dB fan technology, which stops fan rotation completely during lighter gaming sessions — eliminating noise for undisturbed gameplay.
Premium quality and reliability: Auto-Extreme technology with Super Alloy Power II components
Strix R9 Fury benefits from ASUS-exclusive Auto-Extreme 
technology, the industry’s first 100%-automated manufacturing process that removes human fallibility from the production line for consistent perfection — making it ultra-reliable in all scenarios, from general everyday use to hardcore gaming and overclocking. Auto-Extreme technology eliminates flux to minimize dust buildup and oxidization, and makes the rear side of the graphics card’s printed-circuit board totally smooth, increasing comfort for system-builders. This new manufacturing process is also environmentally friendly, eliminating harsh chemicals and reducing power consumption by 50%.
Strix R9 Fury features Super Alloy Power II components that enhance efficiency, reduce power loss, decrease buzzing under load, and lower thermal dynamics for unsurpassed quality and reliability. Strix R9 Fury features a superior 12-phase power design compared to reference cards built with 8-phase power designs.Complementing its amazing reliability, Strix R9 Fury is built to be incredibly tough. It comes with a GPU-fortifier and strengthened backplate that provides superior GPU protection and also prevents the PCB bending over time.
Strix R9 Fury also comes equipped with High Bandwidth Memory (HBM), a new type of RAM featuring ultra-wide communication lanes and low power consumption to deliver ultimate performance and energy efficiency.
Tweakable and intuitive: GPU Tweak II with XSplitGamecaster
Redesigned with an intuitive, all-new user interface, GPU Tweak II makes gaming and overclocking easier and more visual than ever, while still retaining advanced options for seasoned overclockers. With one click, the new Gaming Booster function maximizes system performance by removing redundant processes and allocating all available resources automatically. An included 1-year XSplitGamecaster premium license — a $99 value — lets gamers easily stream or record gameplay via a convenient, in-game overlay.
The final must-have flourish for Strix R9 Fury is the Strix LED that lends a style statement to any system, with pulsating light effects.
AVAILABILITY & PRICING
The ASUS Strix R9 Furywill be available from Augustat a price of Rs 47,000/- (plus taxes). The card will also come with a 3-year warranty.
