In a strategic move to bolster its retail network across India, Taiwanese technology giant ASUS has inaugurated a new exclusive store in Kanpur. This new outlet, covering an area of 300 square feet, represents the brand’s 19th store in Uttar Pradesh and the second in Kanpur. This expansion underscores ASUS’s commitment to strengthening its retail footprint and providing customers with a more accessible and immersive experience of its diverse product range.
The newly launched store will feature an extensive selection of ASUS electronics and computer hardware. This includes flagship products such as the Vivobook and Zenbook laptops, the Republic of Gamers (ROG) series, gaming desktops, all-in-one desktops, and various accessories. By showcasing these products, ASUS aims to offer a comprehensive shopping experience where customers can explore and purchase the latest in technology and gaming.
Mr. Jignesh Bhavsar, the National Sales Manager for ASUS India’s PC and Gaming Business, expressed enthusiasm about the new store opening. He highlighted the significance of Uttar Pradesh as a vital market for the brand. According to Bhavsar, this new store in Kanpur is a key element in ASUS’s strategy to enhance consumer engagement and broaden its reach across different regions of India. He stated, “We are thrilled to announce the expansion of our retail footprint in India. Uttar Pradesh being an integral market for us, the inauguration of the new brand store in Kanpur will play a crucial role towards empowering consumers across different regions of the country with a unique experience of our latest offerings. With a thought-through retail expansion approach, we will continue to create more interaction and new touchpoints for our users.”
The address of the new retail store is A Block, 79/1, 8, Govind Nagar Road, Near Nand Lal Chauraha, Kanpur, Uttar Pradesh. This strategic location is expected to attract a significant number of customers, providing them with easy access to ASUS’s premium products and services.
The launch of this store aligns with ASUS’s broader retail expansion strategy, which focuses on increasing brand visibility and enhancing customer experience through dedicated retail spaces. By expanding its physical presence, ASUS aims to better connect with its customer base, offer personalized service, and showcase its innovative products in a dedicated environment. This initiative is part of ASUS’s ongoing efforts to strengthen its market position and cater to the growing demand for high-quality technology solutions in India.
