Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, has expanded its integration with Afiniti to improve customer experience and contact center performance through new capabilities applying behavioral pairing AI to outbound campaigns and digital customer notifications.
The expansion of Avaya’s partnership with Afiniti, the world’s leading provider of AI-based behavioral pairing solutions, provides organizations with unique AI and machine learning technology natively integrated in Avaya IX™ Contact Center solutions, providing outbound contact center capabilities that strengthen customer experience and agent productivity.
The benefits of further integrating Afiniti Enterprise Behavioral Pairing™ into Avaya IX Contact Center solutions for outbound customer engagement include:
Improved Customer Satisfaction – proactively contact customers regarding service and product needs, remind customers of upcoming appointments, alert customers to possible fraudulent account activity, communicate with customers using their preferred channels and collect customer satisfaction and other input feedback with surveys
Increased revenues – improve collections efficiency, schedule appointments and sell, cross-sell, and up-sell more effectively
Better efficiency and control – automatically throttle campaigns based on inbound queue, control campaign priority and control sensitive and private information
Reduced outbound costs and complexity – use automated and agent assisted campaigns from a single campaign management system, reduce and shape inbound traffic to inbound agents and replace costly outsourced campaigns
Improved agent performance – complementary Avaya IX Workspaces desktop solutions provides a single, consolidated view for both inbound and outbound interactions
“Building on our integration of Afiniti enterprise behavioral pairing into Avaya IX Contact Center, we are now enabling users to differentiate their brand experience with innovative SMS, email and phone based marketing and communications strategies that truly engage their customers with the right information at the right time,” said Karen Hardy, vice president, product marketing, Avaya. “For customers, it is the promise of a more contextual end-to-end service experience that drives greater loyalty and satisfaction. For organizations, they can see increased revenue through improved conversion rates, improved agent satisfaction and reduced costs through improved business processes.”
“Native integration between Avaya and Afiniti simplifies the deployment of behavioral pairing technology, which matches the customer with the contact center agent most likely to deliver the best customer experience and desired outcome,” said Dr. E. Brent Kelly, principal analyst, KelCor, Inc. “This deeper integration allows Avaya’s contact center customers to deploy Afiniti AI technology without disrupting contact center operations while enabling them to achieve measurable benefits whether it be for cost reduction, higher conversions, better retention, more first call resolutions, or other desirable contact center metric improvements.”
Avaya IX Contact Center can now deliver AI-enhanced, proactive outreach and outbound applications for every stage of the customer engagement journey, including:
- Welcome and Customer Onboarding Messages
- Telemarketing and Fundraising
- Enrollments and Renewals
- Order and Shipment Status
- Account Alerts and Fraud Management
- SMS, Email, or Phone-based Surveys
- Billing and Collections
- Opt-in Promotions and Upgrades
And much more
