#SmartDXaaS, a unique approach by Avaya to enable businesses to evolve digitally while navigating economic uncertainty, showcased with complete “Smart City” ecosystem hosted live in Dubai
Avaya is introducing its concept of Digital Transformation-as-a-Service – SmartDXaaS – to emerging 
markets, with the company highlighting its range of cloud-based solutions and professional services, designed to help organizations achieve their digital transformation objectives more easily and cost-effectively, at the annual Avaya Technology Forum in Dubai. The flagship technology event, the latest round in a series that will move on to Ireland and the US, will also see Avaya host a complete “Smart City” ecosystem in Dubai, with real-world demonstrations from public and private-sector organizations.
While enterprise CEOs are increasingly placing digital transformation at the center of their corporate strategies, organizations need trusted partners that can help them navigate today’s uncertain environments, while preparing for the challenges of tomorrow. According to IDC, by 2018 70% of silo-ed digital transformation initiatives will fail due to insufficient collaboration, integration, sourcing or project management, while by 2020 more than 30% of existing IT vendors will not survive in their current forms, requiring customers to realign their preferred vendor relationships.
Speaking at the start of ATF Dubai, Avaya executives outlined how the company has successfully aligned itself with customers’ needs: software and services now account for 73% of revenue, with half of all sales coming from new and cloud-enabled technologies. Avaya is also seeing the strongest demand for solutions based on an OPEX model, posting 16% year-on-year growth in its managed services business, as enterprises increasingly look to cloud-based, customizable solutions. As the only company specializing in complex business communications, built on open and mobile software platforms, and supported by a robust underlying network infrastructure, Avaya is uniquely placed to help drive customers’ digital transformation strategies.
Nidal Abou-Ltaif, President, Europe, Middle East & Africa and Asia Pacific, Avaya said: “Avaya’s successful transition to a software and services company enables us to help organizations achieve their own digital transformation goals. SmartDXaaS is about delivering digital transformation at customers’ own pace and path, with less disruption than our competitors. By leveraging our vertical industry focus, expertise and innovative technology solutions, emerging-market organizations today can take charge of their own transformation curve, and position themselves effectively against global competitors.”
Visitors to ATF Dubai will experience Avaya’s vision for the endless possibilities of Smart applications, all of which can be customized to suit any sector or industry-specific needs. Today, innovative private and public sector players are utilizing the latest technologies, such as mobile, cloud, social, Big Data and analytics, and the Internet of Things, to build working environments that create the building blocks of a true “Smart City” development. By leveraging Avaya’s vertical-industry experience, key foundation elements – including Smart Education, Smart Healthcare, Smart Public Safety, and more – can be combined to create a complete Smart City ecosystem that meets the needs of its stakeholders.
At ATF 2016, attendees can uniquely experience:
• In-depth technical sessions and tailored expert engagement that showcase vertical smart solutions for governments and private sector businesses that streamline and simplify deployment. The showcase is presented in a “smart city” environment, with real deployment examples of key industry verticals, including smart public safety, education, hospitality, banking amongst others.
• How customer engagement centers are using predictive analytics and artificial intelligence to gain valuable insights into their customers and employees, allowing creation of differentiated and personalized experiences.
• Avaya SDN Fx Fabric Networking architecture – the first in the industry to deliver “connect anything, anywhere” simplicity, allowing customers to more easily reap the benefits of network connectivity, reliability and security. SDN Fx enables enterprises to better leverage Avaya’s communications capabilities, and deploy communications-enabled applications and services agilely across the network.
The Avaya Technology Forum, which is taking place at the Intercontinental Festival City Hotel, Dubai, on March 15-17, features keynote presentations from Avaya’s global leadership team, industry experts, and key technology partners. Avaya will share and showcase roadmaps and solutions to help businesses improve operational excellence, enhance customer satisfaction and drive greater competitive differentiation. Through in-depth technical sessions and tailored expert engagement, ATF 2016 is focused on helping organizations achieve their digital transformation strategies.
ATF 2016 is sponsored by Axis Communications, Integrated Research Limited, Plantronics, Senetas, Siemon, and Verint. The Official Broadcaster is CNBC, the Business Media Partner is Bloomberg Business week and the Technology Media Partner is CPI Publishing
