B2BAdda.com, India’s first hybrid e-distribution platform, has announced a strategic marketing move in collaboration with MOS, a retail tech platform focused on empowering the unorganised retailers of India. The objective of this association is to increase the penetration of Detel’s range of feature phones, Smart accessories and TVs, and percolate them down to Tier – 4,5 and 6 cities by reinforcing Detel’s mission of #connecting40croreindians.
With this exclusive partnership, Detel targets one of the well acknowledged player with a strong network of 60,000 mom and pop stores spread throughout the nooks and corners of the country to expand the retail horizon of Detel products. In turn, the brand converts over 100 agents / sales executives of MOS as entrepreneurs under B2BAdda.com’s Entrepreneur Programme.
To begin with this association, the e-distribution platform B2Badda.com under its community-based entrepreneurship programme is all set to provide training and certification to the agents of MOS, enabling them to sell Detel’s Mobiles and Accessories and run their own businesses with a substantial investment.
Initially, B2Badda.com will provide On the Job Training related to sales and service of all the products of Detel. After training, the certification would be given to the agents to become authorized Detel Sales Associates. To accelerate the related operations, B2Badda.com will manage these certified entrepreneurs with its official Android & iOS Application where they can easily place orders for the desired quantity of products.
