Impress.ly sources existing web content to automatically create a personalized, app-like site optimized for mobile with no coding required.
BigRock, part of Endurance International Group’s family 
of brands and one of India’s leading domain name registrars and web hosting companies, today, in collaboration with Netherlands-based technology developer AppMachine, announced the launch of Impress.ly, a full-featured web presence builder that creates a professional, dynamic, and personalized website that behaves like a native mobile app, with no coding or downloads required.
Impress.ly enables a small business to launch a web presence seamlessly across any screen, blurring the lines between a website and a native app for both iOS and Android operating platforms.
“As technology advances faster and drives a greater digital divide, Impress.ly is an effective tool to help small businesses get online and go mobile quickly,” said Curt Raffi, Vice President Mobile Engagement and Apps at Endurance. “It’s easier to use than drag-and-drop builders because of the structured, easy-to-use framework, which results in a well-organized website in minutes, no matter the user’s level of experience. The site it creates is easily tailored – from the navigation to content presentation and style – empowering entrepreneurs to craft their individual identity on the web with minimal time or hassle.”
Impress.ly’s digital intelligence scans and organizes existing web assets from social media, websites, and other online resources to automatically populate highly customizable templates that can be modified to suit the user’s needs. The builder automatically selects a design aesthetic based on inputs from the small business or their brand, resulting in a simple and fluid HTML5 site that looks and performs like a mobile app and automatically optimizes for any screen size. Impress.ly sites can be built both on a phone or a desktop.
“We’re thrilled to bring Impress.ly to the Indian market,” said Shashank Mehrotra, General Manager, BigRock. “Impress.ly is a perfect match for our country’s burgeoning mobile user base. It helps users to create a mobile-friendly site in minutes, without requiring any skills or resources, and gives them the online presence they need to compete in a market that’s heavily dependent on mobile accessibility.”
