Bitdefender Appoints BD Software To Exclusively Distribute Its Products In India

Bitdefender, a leading Internet security technology company protecting 500 million users worldwide, announced appointment of BD Software Distribution (BD Software) as Country Partner for India.

BD Software will introduce a wide range of enterprise and consumer products by Bitdefender in Indian market focusing on advanced malware detection technologies and unique solutions’ architecture making Bitdefender a top-ranking security brand globally. All Bitdefender products will be exclusively distributed by BD Software in India.

Entering Indian market through a dedicated Country Partner is a part of a global business development strategy of Bitdefender. Headquartered in Bucharest, Romania, Bitdefender has its own offices in the United States, Spain, Germany, UK and Ireland. In rest of the markets, including South Asia, the company is represented through Country Partners or Distributors.

“We are trying this business model for the first time in India as before we have been working through a direct distribution model in this market and were focused rather on consumer products. As our global focus is changing towards enterprise segment, we believe the most efficient strategy for tapping Indian market would be appointing a partner who knows and understands this market well,” Alex Ionitescu, Business Development Manager APAC said.

“It was important for us to find a partner which has a good technical background and strong channel partner network, and we found BD Software Distribution to meet all of our criteria. In turn, Bitdefender provides our Country Partners with continued support and flexibility, good margins, and, of course, industry’s leading security solutions,” he added.

The consumer product portfolio of Bitdefender includes Bitdefender Total Security Multi-Device 2016, Bitdefender Internet Security 2016, Bitdefender Antivirus Plus 2016, Bitdefender Family Pack, Bitdefender Antivirus for Mac and Bitdefender Mobile Security for Android, among other products.

In enterprise segment, Bitdefender offers comprehensive solutions for protecting business environments under Bitdefender GravityZone brand. The product line includes Bitdefender GravityZone Business Security ideal for Small Businesses, Bitdefender GravityZone Advanced Business Security for larger organizations and Bitdefender GravityZone Enterprise Security for offices, datacenters and public cloud environments.

Build on GravityZone – Bitdefender’s unique approach to protection – these enterprise solutions give businesses of all levels the ability to reinvent their security in order to better adapt and meet the challenges of today. GravityZone emerged as leading security solution in the industry in terms of quality, performance, speed with numerous awards from AV-TEST, AV-Comparatives, PC Mag and others. Designed to secure even the most complex hybrid infrastructures, GravityZone offers businesses much faster and much more efficient risk management and protection of both physical and virtual environments or a combination of on premise and private or public cloud.

Commenting on signing up with Bitdefender, Zakir Hussain Rangwala, Director of BD Software, said, “We are betting on GravityZone solutions as it is definitely a revolutionary product for Indian enterprise market, and it is much ahead from competition both from technological point of view and also in terms of consumer experience. It brings a different level of versatility, efficiency and protection to businesses”.

“Analyzing the development of the Indian market in recent past, we could see that market is moving towards virtualization, and that is why we believe our products will be in demand here. Although it is not yet a big market in terms of value, comparing to other Asian markets, but it is a very important market for us,” Viorel Dumitrescu, Channel Manager APAC said.

Bitdefender doubled its enterprise sales in 2015, and was positioned as a Visionary in Gartner’s Magic Quadrant for Endpoint Protection Platforms, a recognition that attests to the company’s success in the enterprise space. In order to accelerate company’s rapid advance into the global enterprise market, Bitdefender has recently named industry veteran Harish Sunderam Agastya as Vice President, Enterprise Solutions at Bitdefender Graduate from the University of Bombay, Harish Agastya served in leadership roles at Trend Micro, Dome9 and CloudPassage prior to that.