Here’s the interview snippet from the interaction with Mr. Rajesh Khurana Designation-Country Manager-C
Saumya: Firstly tell us about the journey of BIWIN from the year it was established till now?
Rajesh: BIWIN is globally one of the top companies in DRAM and Flash Storage field for the last few decades and with in-house IC packaging capability. We have already completed over billion+ IC packaging with 99.7% yield rate.
We also have close partnership with all the original vendors in Flash and DRAM. BIWIN products and services include SSDs, embedded storage chips, memory cards, memory modules, and customization services.
Biwin is also authorized worldwide by both Acer and HP to manufacture and market respective branded Storage products. Both HP and Acer are leading brands known to Indian Consumers. Biwin is a leading storage quality manufacturer. This unique combination along with strength and network of distributers- fortune marketing (For Hp &Acer) and UR distreel (for HP) make our product offerings very exciting for Indian consumers.
It’s been over eighteen months, since we launched Acer branded storage products (SSD,Drams,SDcards) in addition to HP Branded storage products (Internal and external SSD). Initially the journey was very turbulent due to Covid lockdowns. However, once the market opened up, we have witnessed a huge acceptance of our products. Covid induced shift in work culture led to “Work from home “. This augmented by online /digital adoption made high speed and robust SSD in big demand. We have been very successful at placing these products at key counters in markets all over India. We also won recognition awards from the industry forums. We would like to thank the Indian channel partners and consumers for helping us. We remain bullish for coming months for both HP & Acer storage products.
Saumya: What are the methods of manufacturing and distribution of your products in India?
Rajesh: BIWIN has built its own complete packaging, testing, and manufacturing lines. From product definition to R&D to mass production, all BIWIN products undergo strict and meticulous design verification (DVT) and product verification (PVT) to ensure stable performance and excellent quality. BIWIN offers a full range of flash storage and memory solutions for many different industries, applications and solutions. In India Biwin distributes and markets Acer branded storage through Fortune marketing and its partners. In addition, Hp branded storage products are distributed by Fortune marketing and Ur distree along with their wide base of resellers, System integrators and online partners.
Saumya: What were the challenges you faced and missions when you started this company?
Rajesh: BIWIN is globally one of the top companies in DRAM and Flash Storage field for the last few decades and with in-house IC packaging capability. We have already completed over billion+ IC packaging with 99.7% yield rate.
We also have close partnership with all the original vendors in Flash and DRAM. BIWIN products and services include SSDs, embedded storage chips, memory cards, memory modules, and customization services.
Biwin is also authorized worldwide by both Acer and HP to manufacture and market respective branded Storage products. Both HP and Acer are leading brands known to Indian Consumers. Biwin is a leading storage quality manufacturer. This unique combination along with strength and network of distributers- fortune marketing (For Hp &Acer) and UR distreel (for HP) make our product offerings very exciting for Indian consumers.
It’s been over eighteen months, since we launched Acer branded storage products (SSD,Drams,SDcards) in addition to HP Branded storage products (Internal and external SSD). Initially the journey was very turbulent due to Covid lockdowns. However, once the market opened up, we have witnessed a huge acceptance of our products. Covid induced shift in work culture led to “Work from home “. This augmented by online /digital adoption made high speed and robust SSD in big demand. We have been very successful at placing these products at key counters in markets all over India. We also won recognition awards from the industry forums. We would like to thank the Indian channel partners and consumers for helping us. We remain bullish for coming months for both HP & Acer storage products.
Saumya: What are your future target and growth plans for the company?
Rajesh: India is a key growth market for Biwin. Over the last few months, we have seen a wide acceptance of our branded storage products (HP and Acer storage products). We intend to introduce a wide range of industrial solutions in future. Details of the same will be shared as and when available.
Saumya: What are your plans for unpredictable situations in the future?
Rajesh: We are known internationally for ICpackaging, R&D and a robust manufacturing capability in Flash storage. In addition, our distributers are experts with decades of experience in the India market with presence all over India. This makes us confident to respond to any unpredictable situations in future.
