Blinkit, a rapid e-commerce delivery platform, has unveiled a new partnership with Lenskart, a prominent optical retail chain in India. Through this collaboration, Blinkit aims to deliver Lenskart products to customers within an impressive timeframe of just 10 minutes. The announcement was made by Albinder Dhindsa, the founder of Blinkit, on his social media account, where he highlighted the inclusion of Lenskart’s range, including sunglasses and the Hustlr series of computer glasses. Dhindsa expressed curiosity about the evolution of the Hustlr brand under this collaboration.
The Hustlr range, introduced by Lenskart in 2023, gained attention through a marketing campaign led by Lenskart’s founder, Peyush Bansal, especially during its promotion on the popular Indian reality TV show, Shark Tank India. With Bansal and other judges endorsing the product, the Hustlr series garnered significant visibility among consumers.
In addition to the Lenskart collaboration, Blinkit has also partnered with Atomberg, a manufacturer of energy-efficient home appliances. Under this alliance, Blinkit will now offer rapid delivery services for Atomberg’s ceiling fans, promising delivery within just 12 minutes. The announcement of this partnership was made by Blinkit’s CEO, signaling the platform’s commitment to expanding its product offerings and providing swift delivery services.
The chief business officer and founding member of Atomberg took to social media to confirm the collaboration, expressing enthusiasm about the prospect of delivering fans in such a short timeframe. He emphasized that the ceiling fans would be available on Blinkit at the same price as other online retailers, ensuring competitive pricing for customers. With the onset of summer, both Blinkit and Atomberg are eager to assess the demand for quick delivery of ceiling fans and anticipate a successful partnership.
Overall, these collaborations represent Blinkit’s strategic efforts to enhance its service offerings and cater to the diverse needs of its customers. By partnering with reputable brands like Lenskart and Atomberg, Blinkit aims to strengthen its position in the e-commerce market while providing unparalleled convenience and efficiency to consumers. As the summer season approaches, the availability of Lenskart products and Atomberg ceiling fans on Blinkit underscores the platform’s commitment to meeting the evolving demands of its user base.
