Blu has launched its latest handset Pure XR. Blu Pure XR smartphone will be available in Gold and Grey colour options.
In terms of specifications, Blu Pure XR features a 5.5-inch full HD 
display with 1080×1920 pixel resolution. The display is protected with a layer of Corning Gorilla Glass 3 on top. It runs Android 6.0 Marshmallow and is powered by an octa-core MediaTek Helio P10 processor.
The smartphone offers 4GB RAM and 64GB internal storage which can be expanded up to 64GB by using a microSD card. The Blu Pure XR sports a 16MP rear camera with LED flash and an 8MP wide angle lens selfie camera. The connectivity options of the handset include 4G, LTE, 3G, Wi-Fi, Bluetooth and GPS. It is backed by a 3,000 mAh battery with Quick Charge support.
The smartphone comes equipped with a fingerprint sensor and USB Type C. It flaunts a metal unibody and 3D touch sensitivity.
Earlier this year, Blu launched its budget smartphone Life Mark in India at Rs 8,999. The handset has a 5-inch HD display with 1280×720 pixels resolution. Powering the device is a 1.3GHz quad-core MediaTek processor paired with 2GB of RAM. The internal storage of the device accounts to 16GB which can be expanded further up to 64GB using a microSD card.
The smartphone runs on Android 5.1 Lollipop operating system and offers dual sim functionality. It features a 13MP rear camera with LED flash and a 5MP front facing snapper to facilitate video calling.
