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boAt Democratizes Smart Tech – Launches India’s Most Affordable Smart Ring

  • boAt Smart Ring Active is made of stainless steel and is 90% lighter than other wearable devices in India. It tracks heart rate, monitors sleep, and is water resistant. The smart ring comes with a Portable Charging Case and is available in multiple sizes and colors.
  • Starting July 20, the boAt Smart Ring Active will be sold for just INR 2,999 on Amazon, Flipkart, and the boAt website.

boAt, India’s #1 and the world’s second-largest wearables brand, has announced the launch of its innovative health and fitness tracker, the ‘boAt Smart Ring Active’. Priced affordably, this product aims to democratize technology, making advanced health tracking accessible to everyone. Featuring a magnetic charging case for hassle-free charging, this smart ring is set to revolutionize wearable technology.

boAt has established itself as a high-tech provider of audio and wearable products, and the Smart Ring represents a bold step into wearable technology. A step forward this time, the new Smart Ring Active’s sleek design, stainless-steel design, and advanced feature set make it a versatile and practical accessory for any lifestyle. With its elegant build, the Smart Ring Active is a true fashion & lifestyle accessory. It boasts a stainless-steel design, giving it durability and style. Perfect for all occasions, Smart Ring Active is lightweight, comfortable, and easy to wear.

Stylish and Durable Design

The Smart Ring Active boasts a skin-friendly stainless-steel design and stylish aesthetic. Its lightweight and comfortable build ensures you hardly notice it on your finger, making it suitable for all occasions.

Comprehensive Health Monitoring

The Smart Ring Active offers comprehensive health monitoring features, including heart rate monitoring to keep track of cardiovascular health throughout the day, SpO2 monitoring to understand respiratory health and stress levels, stress monitoring to stay aware of stress levels for better well-being management, and sleep monitoring to provide in-depth sleep data for better rest and recovery.

Advanced Features

  • Magnetic Charging Case: Experience hassle-free charging with a magnetic charging case that doubles as a safe carry and storage box.
  • 5ATM Dust, Sweat, and Splash Resistance: Durable and water-resistant, perfect for any activity.
  • boAt Crest App Fitness Challenges: Engage in global fitness challenges or create your own, competing with friends and family.
  • boAt Coins: Earn digital currency for maintaining fitness and wellness levels, redeemable on the boAt website/app or for vouchers from partner companies.
  • Multiple Sports Mode Tracking: Track over 20 sports and activities with ease.
  • Up to 5 Days Battery Life: Enjoy long-lasting battery life to keep up with your busy schedule.
  • Camera Control: Capture photos effortlessly with a simple shake gesture.
  • Available in 5 Sizes and 3 Colors: Choose from Midnight Black, Radiant Silver, and Gold in sizes 7, 8, 9, 10, and 11.

Packaging Highlights

The packaging highlights of the Smart Ring Active include a stylish stainless-steel design, boAt Coins and fitness challenges, 5ATM dust, water, and splash resistance, heart rate and SpO2 monitoring, sleep and stress monitoring, a magnetic charging case, and camera control. The standout feature is the AR view; by scanning the QR code, users can view their heart rate, sleep, and health tracker in an augmented reality experience.

“We are ringing in the revolution in smart tech with launch of the boAt Smart Ring Active. It’s a true testament to our commitment to fusing innovation and style, making fitness & health tracking accessible, and effortlessly cool for all.” said Sameer Mehta, Co-founder and CEO, boAt.

“We are committed to democratizing technology for all and bringing India on the global map.” He added.  

Availability

The boAt Smart Ring Active arrives July 20th. The smart wearable will be available on Amazon, Flipkart, and on the boAt website. 

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