PVR cinemas has tied up with Bookmyshow for its online ticket booking system. “BookMyShow.com has signed a five-year deal as the online ticketing partner for PVR cinemas across India. The companies are targeting ticket sales worth Rs. 1,000 crore over these five years,” BookMyShow.com said in a statement.
The largest internet strategic tie-up will see BookMyShow market and sell tickets of PVR Cinemas across its web and mobile applications for the next five years. BookMyShow already has tie-ups for more than 1,400 screens. PVR Cinemas, which has 374 screens in 84 cinemas in the country, has combined the new-age style of promotion with the traditional method of selling movie tickets at the counter.
Commenting on the development, BookMyShow.com founder & CEO Ashish Hemrajani said the association is a great development from the entertainment industry’s perspective.
Bookmyshow will market and sell tickets of PVR Cinemas, over its web, mobile apps and other affiliate channels, the company said.
