BoxTV.com the premium video streaming platform from Times Internet has released viewership statistics since the launch of its premium subscription service in the end of February 2013. BoxTV has recorded more than 50 million views in the past four months with more than 100,000 unique users accessing the website daily on an average. Users have spent an average of 27 minutes per visit, with this percentage growing each day.
Releasing an infographic highlighting some of the key viewership patterns, BoxTV showed a growing interest for premium content from genres like Romance (17 %) , Action (16%) and Drama (15%), rest 52% concluded interest in genres like thriller, history, comedy, suspense, family, children and crime.
More than half of the audience consumed Bollywood content followed by English and Regional language content. This can be attributed to a larger share of the Bollywood content being available for free/ad-supported consumption.
In top languages, 62% of premium subscribers consumed Hindi content followed by 20% for English and 17% regional, which is largely lead by tamil and telugu regional video consumption. The bollywood and regional content marks interest in USA, UK and Gulf as well. The domestic demand is driven by cities like New Delhi, Mumbai, Bangalore, Chennai and Hyderabad.
BoxTV also released some of the top-searched keywords on the site – the maximum searches going to “Amitabh Bachchan”, “Cricket”, “Sex” and “Adult”. The website was running a digital campaign for Amitabh Bachchan hits which witnessed a huge spike in interest on Amitabh films.
“We are very excited to get such great response from our users and are constantly looking at ways to expand our content library and product features. As part of our commitment to growing the digital video industry in India, we have started releasing the BoxTV viewership patterns. Over time, we will release more of these that will help us and everyone in the industry – content partners, advertisers, platform owners – to understand the needs of the Indian digital audience and address them more effectively” said Pandurang Nayak, Business Head, BoxTV.com
