Times Internet’s premium on-demand video service, BoxTV, has recently integrated mobile payments on its platform and introduced multiple subscription packs offering a range of plans from a super small 3 day plan (weekend pack), 7 Day plan (week pack), 15 day pack (fortnight pack) all the way upto an yearly pack.
Data on viewership patterns indicates that a lot of online content consumption happens on weekends and BoxTV’s weekend pack makes it easy for people to watch premium content without paying for an entire month. The mobile subscription plans also enable people without credit cards to buy a subscription plan easily on BoxTV.
BoxTV has integrated a seamless process for mobile payment for smaller duration packs of 3, 7, and 15 days, which allows users to pay directly from their mobile phones. The prices range from Rs 49(for a 3 day pack) to Rs 99(7 day pack) and Rs 150(15 day pack). All a customer needs to do is to select the plan and input their mobile numbers on the BoxTV website .The user receives a one-time password which once submitted, activates the plan for the given duration. The process does not require any credit information to watch the premium content available on BoxTV at any time. The payment will be charged to the customers mobile bill or deducted from his balance.
For the long-term users, there are multiple plans available which range from ₹199 for a monthly plan to an yearly plan priced at ₹1499. For these plans, users will need to subscribe using their credit cards on BoxTV. This provides a lot more flexibility to select a plan which best caters to their individual requirements.
“The BoxTV team is constantly working towards increasing customer satisfaction and improving overall experience, be it by introducing newer features on an ongoing basis or provide product flexibility by incorporating flexible price packs. Since inception, we received several requests from our users to provide multiple plans and payment options and that is exactly what we have introduced. With the introduction of new subscription packs BoxTV service will cater to all segments of users looking for suitable service, which provides flexibility in terms of payment and a seamless movie watching experience. The mobile payments will allow users without credit cards to watch premium content on BoxTV thereby increasing our overall user-base” said Pandurang Nayak, Business Head, BoxTV
