Times Internet’s on-demand video service, BoxTV has announced a partnership with Angel TV and Splentrix Solutions, to make premium Bengali content available to the BoxTV audience. Under the content alliance, BoxTV will leverage the combined strengths to showcase numero-uno Bengali titles to its viewers. The content is aimed at Bengali speaking audience across the world. Bengali content is the latest in language offering from BoxTV in India, after the release of Hindi, English, Bhojpuri and other regional languages from South India.
Under the collaboration, Angel TV and Splentrix together will provide more than 75 Bengali movies to BoxTV including some popular titles like: Arohan, Bhalo Theko, Chokh, Kony, Lal darja, Nimantran, Roudra Chaya, Chinnapatra, Agniswar, Aparajita Tumi, etc. Angel TV is a prominent player in the Bengali regional content which stands at the forefront of every aspect of the entertainment industry, from feature films to television, satellite, home video/DVD and branding offering top quality, new and vintage Bengali film titles. Splentrix Solutions is a new organization associated with the big names of the entertainment industry that provides quality and reliable content to the various digital platforms. The Bengali content catalogue comprises titles across genres like comedy, drama, action, and thriller. The movies can be streamed through BoxTV website, and BoxTV apps available on various platforms such as iOS, Android and smart TV pods.
“This is BoxTV’s first foray into the Bengali entertainment space. It is our endeavor to make BoxTV an entertainment destination-of-choice when it comes to consuming curated online content in various languages and genres. The launch of Bengali titles on our platform is another milestone in our journey to expand language portfolio with a view to make our content relevant for movie enthusiasts looking for premium Bengali content online” said Pandurang Nayak, Business Head, BoxTV.
“West Bengal is blessed with one of the finest original literary heritages, as well as a discerning audience. Given this background, it is important that the Bengali film industry harnesses this vast and rich source of local content. The evolving audience interest along with a craving for regional content has unleashed an array of developments in Bengali film industry. Our association with BoxTV would help to attract the movie buffs looking for Bengali films. Angel TV is an undisputed leader of the Bengali film domain while BoxTV commands a great online reach. Together, we will deliver a superior digital content experience to Bengali-speaking people over the globe.” said A. K. Tantiya, Director, Angel Television (P) Ltd.
“The 100th year of Indian Cinema has seen many significant changes as movies have evolved in concepts and technology usage etc. Bengali cinema holds a very special place in the entire movie ecosystem as Kolkata is at the epicenter of literary culture evolution and development. Bengali movies are finding increasing acceptability and audience among Bengali and non-Bengali speaking consumers. Splentrix believes that digital mediums like BoxTV are a very strong channel to showcase Bengali content to audience around the world” said Samiran Das, Managing Director, Splentrix Solutions Pvt Ltd.
