New event feature to address the value of content as a primary asset to meet growing consumer demand and expectation for content
BroadcastAsia2015, slated for 2 – 5 June 2015 will unveil its new TV 
Everywhere! Zone as increasing consumer expectations place new challenges on the industry to provide more convenient and reliable access to content. With the proliferation of digital devices and today’s ever-changing market of always-on connectivity, content broadcasters are starting to look beyond TV to stream and monetise their content.
This brings the launch of the new zone, which will be a key attraction at BroadcastAsia2015 and will explore the entire value chain of non-linear broadcasting.
Need for new technologies driven by shift in consumer demands
Recent years have witnessed a dramatic increase in competition in the broadcast industry as providers continue to develop new technologies in meeting consumer demands, to offer a social, personalised and flexible TV and video experience. With the evolution of linear channel brands already underway in Asia, the region continues to grow at an exponential rate and is witnessing an increasing number of traditional broadcasters entering the IPTV, OTT space. This is also emphasised by the growth and influence of aggregated services, such as Netflix, Hulu, AmazonPrime, YouTube and Apple TV.
The recent Multiscreen TV & Video Forecasts report published by Digital TV Research reveals that the number of viewers watching TV and video content on multiple screens will climb from 5.60 billion in 2010 to 11.32 billion by 2020, with TV sets’ share of total viewers falling from 73 per cent to 42 per cent during this same period.
The report also predicts that by 2020, 3.98 billion people will watch content via a PC or laptop over a fixed broadband connection, an increase of 80 per cent on 2013; and smartphones viewers will reach 1.53 billion, triple the number in 2013. Tablet viewers will amount to 1.10 billion by 2020, an impressive five times the 2013 total.
“There is continuous interest in the broadcast industry especially in the areas of OTT, second screen, non-linear broadcasting and social media – all to meet consumers’ demands and enhance users’ experience. BroadcastAsia is already fuelling this space in Asia and with the introduction of our new TV Everywhere!, we hope to bring together even more case studies on how new entrants are adapting to competition, and how incumbents are maturing their offerings to differentiate themselves amongst competitors,” says Mr. Calvin Koh, Assistant Project Director of BroadcastAsia, from organiser Singapore Exhibition Services.
International collaboration
Regional broadcasting regulators play a vital role in helping to shape the future of the industry, as highlighted by the support shown from the Asia-Pacific Broadcasting Union (ABU), the International Telecommunication Union (ITU), and the National Broadcasting and Telecommunications Commission of Thailand (NBTC). This symposium initiated and jointly implemented an initiative aimed at studying the trends and market analysis in the broadcasting industry while promoting international cooperation among policy makers, regulators, and Asia’s industry players.
Healthy industry response to new feature area
With the opportunity to reach key buyers from the industry, confirmed participants include major players from across the world and region, such as Ali Corp, Aveco, Brightcove, Montage Tech, Quick Play, SPB TV and Vimond among others. TV Everywhere! will place a focus on the following technologies:
- Authentication
- Archive Management
- Content Delivery Network
- Connected / Hybrid TV
- Delivery
- Integration
- Ingest
- Interactive TV Apps
- Monetisation
- Network & Device Management
- Playout Automation
- Storage / Security
- Workflow Glue Application
“Clearly the media industry is in transformation with consumers being able to access content across multi-screens, fuelling unprecedented demand for online video content. The investments being made in bringing TV Everywhere solutions to market is a strong sign that broadcasters and content owners are moving up the adoption curve,” says Mr. Dennis Rose, Senior Vice President, Asia-Pacific and Japan, Brightcove.
“For those who want to launch and capitalise the TV Everywhere business model, Brightcove’s powerful suite of cloud based online video streaming, trans-coding and monetisation solutions deliver compelling consumer experiences that work across every screen,” he adds.
BroadcastAsia2015, Asia’s definitive exhibition and knowledge platform for the international broadcasting, film and digital multimedia industry, will showcase the newest innovations and cutting edge technologies in 4K / UHD, NextGen Broadcasting – OTT / Hybrid / LTE / IP / Broadband / Cloud, Multi-Platform Streaming, Professional Audio and more.
The BroadcastAsia2015 International Conference and Creative Content Production Conference 2015 will bring together thought leaders and like-minded professionals from the broadcasting and media arenas to share business strategies for future broadcasting and content production.
Both exhibition and conferences will be held alongside CommunicAsia2015 and EnterpriseIT2015 in Singapore at the Marina Bay Sands
