Brother Strengthens Focus On 10 new laser printers including single and multi-functions, the company is looking to increase the market share from 10% to 24% by 2017.
Isao Noji, General Manager, sales and marketing department, 
Global marketing department, Brother industries, said, “As we are focusing emerging markets as our next growth engine, we will be bringing out both inkjet and laser printers to meet the needs of these markets and will be investing heavily in adding more manpower and brand awareness to gain more footprints.India is expected to contribute maximum growth for Brother among Asia Pacific Countries.”
Last year, Brother changed its go-to market strategy from national to regional distribution, which has helped the company to expand its channel base as well as market reach. This year, the company is focusing more on creating customers engagements direct and lead generations for its partners, which will maintain the stock movement in the distribution.
“We have invested in both ATL and BTL activities to increase brand awareness in tier 1 and tier II cities. We have already seen the acceptance of our laser printers in the upcountry market, but with all the initiatives, we will tap major metros,” said Yoshiji Matsui, MD, Brother International India.
“Brother constantly strives to offer its customers quality printing while keeping costs low for them. These new products will be an accelerator for us to ramp up more numbers in the very competitive space,” said Alok Nigam, General Manager, Brother international India.
The new 10 printers range starts from Rs 5200 to Rs 19990, it has features like Wi-fi and lowest cost per page.
