“Reality can be whatever I want”, the line which sent chills down the spine and made the audiences believe how thrilling it would be if a person could modify reality.
While the greatest CGI comic villain had to take hold of elemental stones to modulate reality, it’s actually going to be way more simpler in real life. After the ground-breaking success of Virtual Reality (VR), world obsession has shifted its interests to its even better form of implementation- Augmented Reality (AU).
Unlike Virtual Reality, AR doesn’t necessarily cut you off from the world around. Augmented reality tends to plant visual overlays within the real-world live scenes, providing the user with an immersive experience that is interactively rendered in real time.
In coming times, Mixed reality is going to play a pivotal role in industry transformation, not just for gaming and entertainment, but also across various sectors of enterprise and end-user interests.
Here are few industries that will be most affected by AR by the year 2020.
Automobile
The very first implementation of Augmented Reality was seen in the manufacturing of Head-up-Display (HUD). Smart displays turned out to be a great success in the field of advanced automotive vehicles, where the applications of augmented reality helped the driver to reach out to every critical information without taking off his eyes from the road.
However, the cost involved with the realization of AR technology earlier limited its application to premium categories. But, with extensive research and technological advancement, AR is all set to debut in the general consumer section as well.
Mobile experience
Even with large-scale branding and technological supremacy VR headsets failed to leave a mark in the consumer market. There were only a handful of players in the race, yet none of them could acquire market success despite the technological extremity and path-breaking concept.
The collapse isn’t still accepted by the IT world and is all set to relaunch the application of AR with the most popular gadgets of all time- smartphone.
Advertisement and Media
With its evidently unused potential in the entertainment and media space, AR is all set to change the real world into a canvas with an option for untimed modulation.
With leading tech giants like Google and Facebook going to possible extremities to develop viable AR systems, the days of visual immersion do not seem very far from the site.
Shopping Experience
Imagine an interactive space where trying and testing a product becomes far more conceivable than ever before. With AR you don’t need to imagine, you just need to step in and experience the augmented environment within the real space.
Let’s just say everything which isn’t in common reach will soon be resting into your hands with AR tech leading its way into everyday life.
What’s more to come
The enterprise market for “Reality” space will soon be worth around $56 billion by 2022, while the general consumer market will mount up to a staggering $53 billion worth. While these numbers can surprise to your very core, wait until the reality tech changes the face of consumer and enterprise space.
