Canon Expands In Digital Photo Album Print Domain In India

Canon India Pvt. Ltd. strengthens its toehold in Digital Photo Printing by introducing its stellar product DreamLabo 5000, a commercial inkjet printer in the city of Kochi, Kerala. The move will help to further build Canon’s presence in the South-Asian market.

The press announcement event was attended by Takao Hada, Group Executive, Commercial Inkjet Product Group, Canon Inc. Tokyo, Kensaku Konishi, President & CEO, Canon South & South East Asia, Kazutada Kobayashi, President & CEO, Canon India Pvt. Ltd. and Dr. Alok Bharadwaj, Executive Vice President, Canon India Pvt. Ltd. along with  E.M. Wilson and  E.N. Vinod of Edathadan Digital Press, Kochi.

Delivering a new standard of combined photo and text quality coupled with high productivity, DreamLabo 5000 revolutionizes the photo printing industry by providing a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.

Kazutada Kobayashi, President & CEO, Canon India, said at the unveiling, “We are delighted to introduce the DreamLabo 5000 in Kochi. After its grand success in Bangalore, this was a natural step towards expansion. The DreamLabo 5000 is a robust product that aims to revolutionize wedding photography in India. A marriage in the family is an important occasion where everything from invitations, venue and décor to food is planned meticulously. Finally there is a product that would ensure to keep the memories as vibrant and fresh for years to come. With this product, we hope to fulfil a cherished dream for the entire family and are confident that it would carve a niche for itself in the market.”

Edathadan Digital Press, a premium photo lab is the first to purchase and install DreamLabo 5000 in Kochi. This association will go a long way in strengthening Canon’s presence in the industry and digitizing the INR 3300 crore. Commercial photo printing market in India. Edathadan Digital Press will position the premium print version as HD prints.

Elaborating on the announcement, Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “Over the years, photo capturing technology has grown by leaps and bounds. In order to keep up with these advances, India is undergoing a massive transition from the conventional analogue and silver halide technology to digital photo printing. In fact, out of the Rs. 3300 crore commercial photo printing market in India, nearly 20% percent is digital, which is about Rs. 700 crore. With growing customer expectation, there is an enormous scope for creating value in this space.  DreamLabo 5000 serves to do exactly this.  Since the lion’s share of India’s multi crore commercial photography print industry comes from wedding and travel photography, DreamLabo 5000 specifically targets the needs of these professional photographers. We have got extremely encouraging feedback from Bangalore and hope to replicate the same success in Kochi.”

“Canon is looking at capturing 10% of digital photo album print space in India in the next three years. South India, especially Kerala will be a big driver towards this goal,” he further added.