Canon Launched Its 5th Edition Of Photomarathon In India

It Voice News: Canon, a leader in Digital Imaging space launched its fifth edition of Photomarathon in India. The event took place at Good Shepherd’s auditorium, Museum Road, Bengaluru on September 27, 2014 and attracted large number of photo enthusiasts, primarily DSLR users, hobbyist photographers as well as professionals. The Photomarathon is a exclusively designed event organised by Canon to promote photography culture through theme based healthy competition.

 The Canon Photomarathon is a daylong event that brings together photographic talents  from across India. This event is also organized by Canon in countries like Indonesia,  Cambodia, China, Hong Kong, Malaysia, Philippines, Singapore, Thailand & Vietnam.

 Speaking about the event, Dr. Alok Bharadwaj, Executive Vice President, Canon India said, “As the Photomarathon India celebrates its 5th anniversary in India, we are happy to see the ever increasing number of youngsters taking up DSLR cameras and unleashing their creative self. Canon India has been focused on promoting the culture of photography and the Photomarathon is testament of the same. Our new thrust on women segment & even school going teenagers will widen the appeal of this creative indulgence. We believe the Photomarathon continues to be a definitive platform bringing together photography talent to a day filled with fun and learning. The focus of this event is not sales but application of individual creative talent to draw self-gratification with a feeling of community. This is Canon’s unique high ground Value proposition that customers love the most. ”

“We are inviting techies of India to move beyond selfies & be surprised with their own talent. Every photo taken in this event speaks a different story” He further added.

Talking about the event, Mr. Andrew Koh, Senior Director, Image Communication Products Group, Canon India said, “The Canon Photomarathon is our attempt to creatively engage with our customers and help them refine their skills through a world-class photography competition. India is a huge market and we are witnessing the rapid evolution of photography here. With our eye constantly on the needs of our customers, we strive to make Canon Photomarathon more meaningful each year to recognize the talent in seeing the world through photography. Therefore, events like Photomarathon provide just the right platform for photographers to showcase their skills.”

The format of Canon Photomarathon 2014 required each contestant to shoot pictures within limited timeframe on given themes: Tranquillity and Chaos. Themes were announced just before the event began which made it even more competitive. The pictures were judged by well-known photographers based on their creative, technical and narrative sense. The highlight of the event was The Grand prize- the Photoclinic, that includes attending a, once-in-a-lifetime photography tour led by experts to selected destinations around the world which was won by Vivek Mathur. Jackson Johnson and Jayaprathab Mathuraiveeran won the second and third prize respectively and got Canon DSLR cameras, exclusive Canon merchandize, and 10, 1 year subscriptions to the Adobe Creative Cloud Photography plan. There were also exciting theme-based prizes won.

The 3 judges for the event were Bengaluru based Advertising & Fashion Photographer Mr. Waseem Khan, widely published Macro Photographer & Director NICC Bangalore Dr. Akash Rose and most sought after Wedding & Lifestyle Photographer Ms. Neeta Shankar.

Other attractions at the Photomarathon 2014 included 2 seminars, delivered by noted wildlife photographer Mr. Sudhir Shivaram, and HOD Photography at NICC Bangalore, Mr. Jeevan Pathare, as well as an equipment cleaning camp organized for participants. In addition to this, Canon select DSLRs and lenses were also on display, for participants to get a feel and hands-on. Also on display for the 1st time to Indian audiences was the much awaited EOS 7D Mark II which was announced on the 15th of September.