The recent event of election is in full rage and many young first time voters have taken a pledge to make a difference by casting their votes. To promote this activity CII’s – Young Indians Jaipur chapter has organized ‘Show the Ink: See Prices Sink’ campaign.
CII- Young Indians ‘Show the Ink: See Prices Sink’ campaign incentivizes voting by providing discounts to voters across various brands with a simple modus operandi: the voter on Election Day or after within a stipulated timeframe can go to any of the brands / stores that are a part of the campaign and avail discounts, deals, offers by showing his/her inked finger.
Clay Craft in collaboration with CII’s campaign has introduced a discount of 20% on its retail outlet between 17th April, 2014 to 25th April, 2014 at their retail store at MGD Market, Jaipur.
Speaking on this campaign, Mr. Bharat Agarwal, Director Clay Craft India said, “We are more than happy to be associated with this campaign. This initiative taken by CII urging brands to participate to promote voting, is extremely innovative and we are glad to promote such a noble thought. We believe that voting is everybody’s right and this campaign will surely make many individuals aware of their right.”
Speaking further, Mr. Bharat Agarwal even said, “We are thrilled and extremely inspired with this concept and to promote this we have specially crafted some coffee mugs depicting the election theme and the perspective of today’s Youth. We thereby urge brands across Rajasthan to be associated with this initiative as we are. We believe- ‘Together we can and we will make a social change’. ”