Meta rolled out their text-based app, Threads on 5th of July for iOS and Android users in more than 100 countries, including African nations. The app has since been in controversial talks, while the engagement on the app has been drastically positive with over 10 million downloads within few hours, Twitter has been challenging it’s existence that the app is just a copycat of the Bird-logo app.
Even the owner and former CEO of Twitter, Elon Musk has been proactive in counter-attacking the Threads app via his own platform, reacting to memes and tweeting the below described image.
Competition lies at the heart of innovation and progress. It fuels companies to push boundaries, improve their products, and deliver better value to consumers. In the digital realm, social media platforms have become the battlegrounds where companies strive to capture users’ attention and loyalty. Twitter has claimed that they are going to drag Meta in the Court as this matter needs legal actions after declaring Threads a copy of Twitter but not healthy competition.
As lar Twitter News, the micro-blogging platform is threatening to sue Meta over “systematic, willful and unlawful misappropriation” of Twitter’s trade secrets and IP, as well as scraping of Twitter’s data. The same has been communicated to Mark Zuckerberg by Elon Musk’s lawyer Alex Spiro. Twitter claimed that Meta has violated Twitter’s “intellectual property rights”, reported The Guardian citing news outlet Semafor. Twitter Daily News tweeted the said letter in which Spiro said that Twitter “has serious concerns that Meta Platforms (Meta) has engaged in systematic, willful and unlawful misappropriation of Twitter’s trade secrets and other intellectual property”.
According to The Guardian, the company said Threads garnered 30 million sign-ups in less than 24 hours after launching, apparently making it the most rapidly downloaded app ever. Threads accounts are linked to Instagram profiles, making the process to sign up seamless between apps and giving the Twitter copycat a built-in user base.
Zuckerberg said Threads was Meta’s attempt at taking a shot to build a “public conversations app with 1bn+ people” – an opportunity that Twitter had but “hasn’t nailed”. “This is as good of a start as we could have hoped for!” Zuckerberg added in a thread on Thursday.
Musk has been vocal about Meta’s alleged manipulation of algorithms, data privacy concerns, and the potential stifling of emerging competitors. As Elon Musk takes on Meta and Twitter weighs legal action, the industry is reminded of the importance of maintaining an even playing field. Cheating and anti-competitive practices threaten the integrity of the tech industry and hinder its ability to deliver value to consumers. Ultimately, the resolution of this conflict will serve as a testament to the power of competition, the role of regulation, and the responsibility of tech giants in shaping the digital landscape.
