Jahnavi- What are your current market share and expansion plans?
Yogesh- Over the years, Consistent has grown successfully and has increased its footprint across all major states in India with 20+ branches, a team of 300+ employees, 50+ products in its portfolio, and more than 3500+ channel partners. Leadership and vision clubbed with teamwork and technological advancement in the products have made Consistent a promising brand offering technologically superior products and world-class technical support.
The company has witnessed considerable growth in the Year 2022 with remarkable sales and distribution numbers in all of our product categories. We did good business with our best-selling products in the SSDs and Motherboard segment this year.
By the end of 2023, Consistent aims to cover 180 cities across 24 States. The brand is already present in all the major Tier 1 and Tier 2 cities with upto 3 lakh populations and is targeting to cover Tier 3 cities with 1 lakh population. In terms of profit, Consistent is witnessing 4 times the sales since 2019 with double-digit YoY growth. The brand is aiming to achieve a substantial growth percentage in terms of revenue in this financial year.
Jahnavi- What are the major selling products in your product portfolio and its key USPs?
Yogesh- Consistent has a vast product portfolio ranging from Motherboards, Hard Disk, RAM, STVs, Monitor, LED TV, External Hard Drives, Dongles, Pen drives, CPU Coolers, SMPS, PoE Switches, Currency Counting Machines, Graphics Card and Toner Cartridge etc. All the Consistent products are doing well in the market with the SSD category topping the list. The brand focuses on delivering quality & service and these parameters remain of utmost importance in everything Consistent does to provide customer satisfaction
Jahnavi- How do you serve your customers with the best quality products in different segments?
Yogesh- Consistent believes in building a ‘Customer-Centric Culture’ and has channel partners across India – including all the major cities where there is growth potential. Due to the brand’s varied product portfolio and extensive channel ecosystem, our customers enjoy our top-of-the-line products at affordable prices which has doubled the brand’s profitability.
Jahnavi- How is Consistent better than the other hardware companies?
Yogesh- Consistent, as a brand believes in leadership and vision, clubbed with teamwork and technological advancement in the products can make a brand promising and stand out against the competition. Working on the same vision, the brand works closely with its channel community organizing regular training programs on a joint Go-to-Market strategy. Consistent also understands the importance of our channel community and hence works closely with them for a growth-driven business module.
Jahnavi– What is the brand presence and product availability?
Yogesh– Today, Consistent has 20+ branches, more than 3500+ channel partners, and 55+ service centers across the country ensuring the best customer satisfaction and excellent after-sales support making them stand out of the crowd. The brand works closely with its partners and has been able to manage a good TAT of around 15 minutes for walking customers in almost all physical service centers. And for outside service center locations, it takes 1 to 2 days max to resolve almost all service/replacement issues across the country. Consistent offers 5 years replacement warranty on all its SSDs and 3 years on Motherboards making them the best in the industry.
