The consumer is changing. Marketing is changing. CMOs now need a unique perspective that blends the needs of the individual, society and planet to address this tech-savvy consumer. The cover and the visuals inside this edition reflect this emerging CMO imperative to transform, adapt, and see the consumer in a whole new perspective. In this edition, we look at how CMOs are driving organizational change to offer the experiences customers want, delivered in the way they want.
Through our quarterly journal, Conversations for Tomorrow, the Capgemini Research Institute endeavors to equip leaders with new perspectives that will help them identify the strategic imperatives
for the future of business and society. In this edition, we look at how CMOs are driving organizational change to offer the experiences customers want, delivered in the way they want.
