Coolpad Unveils Dazen X7 & dazen 1 Smartphones

Chinese smartphone maker Coolpad  announced the launch of its Dazen smartphone brand in India. The company is starting its journey with the release of Dazen 1 and Dazen X7 phones, which will be exclusively available via e-retailer Snapdeal.com.

The company, which entered the Indian market early last month, was testing the grounds before launching the phone.

Backed by rigorous R&D, Dazen phones will have extended battery up to 50% with patented technology. These dual sim smartphones are equipped with patented technology which promises to redefine the user experience for consumers compared to other smartphones available in the market.

The company is looking to compete with Xioami’s Redmi and Samsung in this space. The company also has set vision to soon set up a R&D centre and manufacturing plant as part of its commitment to ‘Make in India’ campaign.

The Dazen X7 packs a 5.2″ FHD display, 13MP f/1.8 rear camera and 8MP front shooter. The phone runs on true Octa-core 1.7 GHz, with 2GB RAM, and 16GB storage, and is powered by a 2700mAh battery, along with extended battery up to 50%. The phone will be available in Gold and Titanium white colours.

On the service support front, the company has partnered with HCL Infosystems for pre and post service support for its phones in 300 cities.

On the other hand, Dazen 1 is powered by a 1.2GHz quad-core Qualcomm Snapdragon processor coupled with 2GB of RAM along with 8GB of built –in storage. It sports an 8-megapixel rear camera with a f/2.2 lens and LED flash. It also features a 5-megapixel FF front camera. It is backed by a 2500mAh battery, along with extended battery up to 50%. The phone will be available in Moon Dust grey and baby snow-white colours.

Dazen X7 and Dazen 1 are competitively priced at Rs. 17999 and Rs. 6999 respectively. These devices will be available in India from June 9 onwards exclusively on India’s largest online marketplace Snapdeal. Registrations for Dazen 1 will open on Snapdeal today.

Li Wang, President and Global CEO, Dazen said, “We are committed to consumers here and we bring the range of Dazen phones with ground-breaking technology built for India. Dazen will rely on Coolpad’s scale of producing more than 60 million smartphones and more than six thousand technology patents, as well as outstanding internet technology solutions of 360, to become the leading internet company in the world.

Varun Sharma, CEO, Coolpad India, said, “We have entered the Indian smartphone market which has been built for India from a technology and innovation perspective. We are thrilled to announce world debut of our Extended-power technology in India and two ground breaking devices – the Dazen X7 and Dazen 1. These will set the benchmark for LTE devices in India in their respective segments.”

Kunal Bahl, Co-Founder and CEO, Snapdeal, said, “We are excited to be partnering with Coolpad as they enter the Indian market and appreciate them picking Snapdeal as the launch platform given our growing dominance in the smartphone category in e-commerce in India. We are confident their maiden launch in India will be a big success and we will see a tremendous response from consumers towards this launch.”

Coolpad Group globally is a holder of more than 6000 patents including dual sim, dual standby amongst others. Company’s manufacturing facilities produces more than 60 million handsets every year. Last week, Coolpad announced its exclusive partnership with India’s largest online marketplace Snapdeal.