Betting on TN’s huge industry presence – an estimated 37,378 units, Danfoss is keen on spreading awareness on energy efficient drives, which are essential for a better tomorrow
Danfoss India a key player in the energy efficiency space today highlighted the need for energy efficient interventions in a state like Tamil Nadu, which is heavily 
driven by industries and currently projected for robust growth. A recent report by the Load Generation Balance Report for 2016-17 by Central Electricity Authority (CEA) said that the state will have a surplus of 11,649 MU of energy suggesting that the state has been making great strides towards development and growth.
Mr. Ravichandran Purushothaman, President, Danfoss India, elaborated and said that while TN has been able to overcome the power crisis, given the growth trajectory, there is bound to be demand for more energy and that energy efficiency will become a major contributing factor for India’s economy and will be the key to sustainability. Although driven largely by the textile industry, TN also has other industries like vehicle manufacturing, vehicle parts manufacturing, electronics, mining and energy, which collectively contribute to the rising energy demand. Currently, with almost non-existent regulations for motor standardization, the industrial sector in the country is witnessing an increase in energy intensity, weighing more on the rising energy demand.
With the need for energy constantly on the rise, it has been encouraging to note that the government has been actively introducing schemes like PAT (Perform, Achieve and Trade) to enhance cost effectiveness of improvements in energy efficiency in energy intensive large industries and facilities like aluminium, cement, chlor-alkali, fertilizers, iron and steel pulp and paper, textiles and thermal power plants.
An impressive market opportunity for sustainable solutions has further renewed interest for technologies that drive sustainability. Industrial energy efficiency is estimated to be Rs. 34,000 crore investment opportunity[1] with cross sectoral interventions such as VFD, WHR accounting for 21% and 24% of the estimated investment potential respectively.
“In TN alone, the daily electricity consumption is somewhere between 13,500 to 14,500 mw. With the government keen on attracting industries and organisations showing renewed interest in TN, it is crucial for the state to start exploring the potential of energy efficient interventions. Smart and innovative drives that amplify output with reduced energy investment have the capacity to reduce almost 10% – 15% of electricity consumption. Our experience with our customers has proven that energy efficiency is not just an incredible strategy for climate protection, but also for productivity,” said Mr. Ravichandran Purushothaman.
The multi-city tour of Danfoss Drives Energy Efficiency Yatra aims to empower industries to adopt brand new innovations in energy efficient technology. The bus, which will cover 11000 kms, was flagged off in Delhi and has already covered Punjab, West Bengal, Odisha, Jharkhand and Hyderabad.
