Dell Channel revenue now represents more than 40 percent of overall Dell revenue; Channel business is growing faster than the overall 
market.Channel revenue growth up double digits in 10 of Dell’s top 11 countries year-over-year in FY’15 & Dell solutions available in three of top five Distributors worldwide; Dell experiencing growth in excess of 50 percent in distribution in 2014. Dell to accelerate channel partner growth with $125 million in enhanced incentives and programs in 2015,Enhanced channel partner incentives include: storage accelerator, Windows Server migration campaign, and extended partner financing terms. Dell announced its tremendous progress and growth in its channel partner business in the past year and delivered sweeping new programs and investments to accelerate this growth into 2015.
“It’s clear Dell’s channel business has been on fire the past 12 months and partners are winning new business and growing revenues with Dell faster than ever before. Today we’re building on the programs we delivered last year with new initiatives that will help partners dramatically increase their Dell revenue and win more new business,” said Marius Haas, chief commercial officer and president, Enterprise Solutions, Dell. “The new programs, investments and financing we’re launching today – in excess of $125 million – demonstrate we’re doubling down on our commitments to the channel, which is top priority for growth.”
Dell continues to strengthen its end-to-end solutions offerings to sharpen its competitive advantage. To that end, Dell announced new PartnerDirect competencies to enable partners to take full advantage of Dell’s end-to-end solutions strategy and offer customers comprehensive solutions. New Core Client Solutions and Workstation Competencies extend the nine existing enterprise hardware and software competencies to engage and reward partners across our broad range of solutions. Dell also announced new advanced competencies in Storage and Identity and Access Management to open up opportunities for partners who prefer to focus more deeply on these single practice area solutions. Partners can maximize their technical and sales skills, as well as achieve Premier Partner status and benefits through their selected advanced competency. These competencies will launch in phases around the globe in the coming months.
As part of Dell’s commitment to enable partner productivity, Dell is investing tens of millions of dollars to enhance its IT systems and provide additional tools in the areas such as lead management, deal registration, training and certification, navigation, and mobility. Dell is also accelerating efforts to enhance online and offline partner order experience. These efforts include reducing cycle times for deal registration approvals; quotes and orders; adding business to business capabilities; and automating rebates and Marketing Development Funds management and incentive payments.
