Dell uncovers the beginning of its ‘Back to School’ season for 2015. Dell aims at highlighting the benefits of making education engaging through the use of intuitive technology solutions from Dell. Designed with an integrated 360 campaign plan that resonates with the overarching campaign message of ‘Learning meets Doing’, this year’s Back to School campaign aims at covering higher ground and taking the process of learning beyond ‘rote’.
Kicking off towards the end of March, the Back to School season continues through to June, 2015. As students get ready for the new academic year at school, Dell reiterates its theme ‘Learning meets Doing’ to establish the need to do away with mundane, routine methods of acquiring knowledge, by demonstrating how education can be fun and has real world application. Through the campaign, Dell challenges today’s education system, by illustrating how the stress of learning without understanding affects students. The interactive campaign explores various ways technology can make learning engaging & fun, so children can actually understand what they are studying and are able to apply it.
The Back to School season also opens with exciting offers for students to enthuse them about the potential of technology in their educational journey. In its biggest Back to School consumer offer to date, consumers can opt for the Back to School kit worth up to Rs. 8150/- upon their purchase of a Dell Inspiron Desktop or All In One.
To re-invigorate the bright young minds of school students, Dell is introducing a series of online and offline outreach activities to engage with parents and students alike. These programs have been designed to expand the scope of combining technology with school education, focusing on enhancing awareness in Tier-2 and Tier-3 cities, where there is immense potential for computing to make its way into the lives of young school students.
To broaden the scope of the initiative further, Dell intends to drive its mission to enhance technology awareness and adoption among the masses in Tier 3, 4 & 5 towns, with its flagship Go Rural program. Presenting the various facets of technology in a ‘show & tell’ format, Dell takes the computing experience to customers on the go. This activity will be combined with the Dell F5 Challenge, which will seek participation of parents as well as students in a series of quiz format engagement activities, demonstrating the concept of ‘Learning Meets Doing’ in real life.
Continuing to drive the cause of interesting and creative ways of educational engagement, Dell will also be reaching out to its online audience using thematic content, taking its message of encouraging ‘real learning’ for school going students to a wider universe. Adding further excitement to the range of activities that are a part of Back to School, Dell is tying up with the Marvel Avengers franchise for the movie Age of Ultron, to add an exciting touch to the Dell Exclusive Stores as well as to drive engagement with younger audiences.
