Dell has appointed a new channel leadership team in Asia-Pacific and Japan and has announced new programs to accelerate this growth into 2015.
- Dell’s Channel business is growing faster than the overall market, represents half of commercial revenue in APJ
- New Channel leadership appointed in APJ to deliver sustainable growth for Dell and partners
- Dell to invest $125 million in enhanced incentives and programs in 2015
Over the past 12 months, Dell’s channel revenue has recorded double digit 
growth in APJ. Channel now represents half of Dell’s commercial revenue in APJ with over 45,000 commercial partners. Distribution is a core part of Dell’s omni-channel strategy and has thus far demonstrated over 50 percent revenue growth in the past year.
As part of its continued support for the partner engineer community, Dell is also set to expand its Dell Engineers Club to include more APJ countries. The program, which was first established in 2012, has accumulated over 1,000 exclusive members in India, China and Korea, helping engineers further develop their technical expertise by providing them access to additional resources, information as well as training. Partner-engineers in the program can benefit from training in specific practice areas, including four main competencies – Storage, Server, Networking, and Software.
New APJ channel leadership
Dell has appointed Ng Tian Beng, Managing Director, South Asia & Korea, Vice President, Commercial Channels, Asia Pacific Japan to lead Dell’s Commercial Channel business across APJ. In his expanded role, Tian Beng will be responsible for the growth of the Dell Commercial Channel business across all product lines including Enterprise, Client, Services, Software and Solutions across the region.
Dell also appointed Sumir Bhatia as Executive Director, Commercial Channels, Dell APJ to lead the Solutions & ISV business. Previously the Director of Enterprise Solutions, Dell South Asia, Sumir has continuously grown Dell’s Enterprise business in South Asia, leading to share gains in both the server and storage business in the South Asia region.
The new APJ Channel organization will be accountable for delivering sustainable business growth for Dell and its channel partners. The team will drive a focus on ISV/Solutions partners, distribution partners, channel enablement, channel talent.
