Dell India demonstrated its continuing confidence in the India market with its bullish retail expansion plans for India and the opening of its 150thDell Exclusive Store in Annanagarin Chennai. The opening of the 150th Dell Exclusive Store marks yet another landmark step in the rollout of Dell’s marketing and retail strategy. Only three months ago, the company had launched its 100th Dell Exclusive Store (DES) in Bangalore. True to its word, Dell has rapidly expanded to 150 exclusive stores in this short span of time.
Strategically located on Shop no. 14, Ground floor, C-47, Anna Nagar Plaza 2nd Avenue, Annanagar Chennai – 600040, the store offers the entire range of Dell’s consumer products- laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, as well as related peripherals. The exclusive Dell store is the company’s step towards enhancing the overall purchase experience for consumers in India. In India, the process of buying a laptop or desktop is still a significant decision by consumers. The wide display of products and knowledgeable staff allows the customer to enjoy a rich technological experience with an environment to make an educated and informed purchase decision.
With the launch of the 150thstore, Dell in India is on the path to execute its plans for expansion of its Dell Exclusive Store presence, to reach 200 stores by March 2014. With this plan, Dell India would deepen its foothold in tier-2 and tier 3 markets. The brand has developed robust plans including aggressive marketing strategy, attractive pricing and retail expansion with an aim to enhance excitement, engagement, education and experiential purchase for the customer. The 150th Dell Exclusive Store reiterates the company`s commitment to the Indian market as it increases the available retail formats for Indian consumers.
Remarking on 150th Dell Exclusive Store launch and the success of launching 50 stores in the last three months, P. Krishnakumar, Executive Director & General Manager, Consumer & SB, Dell India said, “It is encouraging to see our retail expansion plans take shape as planned, and within the expected time frame. At Dell, we strive to heighten customer experience, and the in-store purchase experience with superior products, service and the Dell experience. The 150th Dell Exclusive Store is representative of the nationwide footprint that Dell has made in a very short while. It will further our purpose to offer our customers a broad selection of products at affordable prices, with the convenience of multiple ways to purchase at their preference and give them an overall great buying experience.”
Apart from the Dell Exclusive Stores, Dell also aims to reach out to the customer base through large format stores like Croma, Reliance Digital. A few thousand resellers spread across 700 towns and cities in India, contribute to its extensive retail network. Dell also has an onsite service footprint of over 20,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.
Dell recognizes its partner network as an important growth engine to gain greater coverage and customer access in the Indian market, working to attain a three-fold objective – Stronger commitment, faster response time, and overall growth for the partners.
