Dell announced the launch of its Dell STORM outreach to increase the scope of its coverage and influence to 117 tiers 2 and tier 3 cities across the country. The program was launched as part of the activities surrounding Dell’s renewed distribution focus that was announced earlier this year. Dell has partnered with Distribution partner Ingram Micro for the outreach.
Dell currently has over 2,000 channel partners and is looking to increase this number to strengthen and broaden its coverage reach. With the new strategy Dell aims to reach out to 300 additional channel partners & System Integrators across the country. Dell and Ingram will be reaching out to channel partners in 36 locations of the North and South of India each, 26 locations of the West and 19 of the east. The objective of the outreach is to help attain maximum coverage and scale up business in future by reaching out to more partners.
Dell has partnered with 31 branches of Ingram Micro to strengthen its outreach in these location and aims to sell the business class desktops and notebooks including DellOptiPlex Micro based on Intel dual core, OptiPlex Dual core SFF and Latitude i3 at better price points. As part of the activities planned Dell will be giving Sales Reps of Channel Partner organizations the Dell Storm kit for their enablement.
Speaking with reference to the outreach, Anil Sethi, Director & General Manager, Channels, Dell India said: “Our distribution partnerships have played an important role in improving our coverage across the country. We want to build upon this by increasing channel partner awareness about Dell’s products and solutions in these locations. We have in the past seen great success with channel partners in reaching out to customers in tier 2 and tier 3 locations and hence are very positive about this new initiative.”
Jaishankar Krishnan, Managing Director, Ingram Micro said, “Ingram Micro is pleased to partner with Dell in the endeavor to increase the availability of Dell commercial products in over 100 cities in India. With our extensive presence and our partner network across the country, we are sure that this program will be a resounding success.”
Dell’s renewed distribution focus is aimed at driving growth in the commercial business and increasing the availability of its end-to-end solutions across the country. Since then Dell has partnered with distribution partners Ingram Micro, Redington and Iris to improve the coverage of its commercial products and solutions.
