Elista, a prominent Indian consumer electronics brand known for its cutting-edge technology products, is broadening its portfolio by stepping into the storage solutions market. To lead this new venture, the company has appointed Mr. Sanjay Kumar as Director (Sales) – Storage Solutions, marking a crucial step in Elista’s growth and innovation journey.
With an extensive 27-year career in IT flash storage, Mr. Kumar is a seasoned expert in product sales, business strategy, and market expansion. His leadership has driven revenue growth and the launch of innovative products in highly competitive markets. Before joining Elista, he held key leadership positions at OSCOO, Moser Baer, and Beetel, where he played a pivotal role in strengthening market presence. In his new role, he will focus on expanding Elista’s storage solutions while supporting the company’s global growth strategy.
Welcoming Mr. Kumar, Mr. Pawan Kumar, CEO of Elista, expressed confidence in his leadership, stating, “We are delighted to have Sanjay Kumar onboard as we expand into storage solutions. His strategic expertise will be instrumental in establishing this segment within our diverse portfolio. The storage market is evolving rapidly, and under his leadership, we aim to introduce high-quality, innovative solutions that cater to both consumers and businesses. His insights will also help reinforce our market presence and align with Elista’s long-term vision.”
Founded in 2020 and part of the TeknoDome Group, Elista has swiftly transformed from a startup into a global brand with a presence in over 18 countries. With an ambitious goal to expand to 35 countries within the next two years and achieve a revenue target of Rs 1,500 crore by 2026, the company remains committed to offering innovative and affordable products worldwide.
The launch of storage solutions reflects Elista’s commitment to meeting the increasing demand for high-performance and reliable products. This new category will not only strengthen its portfolio but also position the brand to seize emerging market opportunities while catering to evolving consumer needs.
