Elista has entered a strategic alliance with Goela Electronics Pvt. Ltd., a leading electronics distributor in Haryana, to enhance its retail footprint in the region. This partnership aligns with Elista’s vision of delivering premium yet affordable consumer electronics to households across Haryana and strengthening its presence in the Indian market.
As part of this collaboration, Elista aims to achieve over 28,000 unit sales in Haryana by 2025. This includes an ambitious target of selling 15,000 Smart TVs, 5,000 air conditioners, 5,000 coolers, and 3,000 washing machines.
Leadership Insights
Ajay Singh, Director (Sales) at Elista, stated, “This partnership with Goela Electronics Pvt. Ltd. marks a pivotal milestone in Elista’s mission to expand its retail presence across India. With their extensive distribution expertise and our innovative, feature-rich products, we are confident in meeting the dynamic needs of consumers in Haryana. This partnership demonstrates our commitment to strengthening key regional markets through strategic collaborations and consumer-focused initiatives.”
Sanjay Goel, Managing Director of Goela Electronics Pvt. Ltd., added, “We are thrilled to collaborate with Elista, a brand renowned for its affordable and advanced technology solutions. Together, we aim to deliver smarter living experiences to households across Haryana, ensuring consumers have access to premium, innovative products at competitive prices.”
Highlights of the Partnership
- Elista will leverage Goela Electronics’ six decades of experience in distribution to provide a seamless purchase experience for consumers.
- The product lineup includes premium Google TVs, air conditioners, coolers, and washing machines tailored to meet diverse consumer needs.
- Elista’s robust network of 20,000+ dealer outlets nationwide ensures easy accessibility to its products.
Global and Local Expansion Plans
Elista’s partnership with Goela Electronics also aligns with its broader strategy of global expansion. With a strong presence in over 18 countries, including the UAE, Africa, and CIS regions, Elista plans to expand to 35 countries by 2026. Its manufacturing facility in Kadapa, Andhra Pradesh, capable of producing 1 million Smart TVs and monitors annually, underscores the company’s commitment to its “Make in India for the World” vision.
With its focus on innovation, affordability, and customer satisfaction, Elista is not only cementing its position in the Indian market but also emerging as a trusted global brand in consumer electronics.
