ESY India launches India’s first Smart Touch POS and Label Printers – “Press Release”

ESY India, one of India’s fastest growing POS companies has launched a wide range of ESYPOS products and solutions over the years. Today, ESY India proudly introduces a range of India’s first Smart Touch POS and Label Printers.

The ESYPOS range of products was launched by ESY India in the year 2015 in collaboration with Pinnacle Technology Corporation, the world’s largest POS printer & solution device manufacturers, headquartered in Taipei (Taiwan).

Within a span of two years, ESYPOS has emerged as one of India’s leading POS brands with a large number of installations across the country.

At the launch of the new product range, Mr. V.P. Sajeevan, CEO, ESY India said that the POS market in India is growing at a rapid pace, thanks to the introduction of GST. He added that in the last two years, ESY India could launch many new models for POS printing and barcode scanning.

‘This unique product, the ESYPOS Smart POS ESP 5313, prints 3-inch receipts and labels in dual mode with multiple interfaces, including Wi-Fi, Bluetooth, Ethernet and USB. It has a built-in 9-inch touchscreen that makes billing or label editing related operations easier. Since the operating system is Android, printing on cloud and remote managing is enabled. The Quad Core CPU can drive seamless computing and printing. This is truly a first of its kind in the Indian market’ Mr. Sajeevan further added.

“Considering the huge potential in Barcode and Label Printing, we are also launching two new models for heavy duty label printing. Both these products come with 120 mm paper width (4.72”), a Dual Printing method with Thermal Transfer Technology and Direct Thermal Technology. In fact, all our products are BIS certified. We recently upgraded our quality certification to ISO 9000-2015. With superior quality, unique features of ESYPOS products and our robust sales and service network across the country, we are confident of attaining a leading market share before the end of 2018” said Mr. V.P. Sajeevan.

Ms. Sanuja, Marketing Head, ESY India said that the company was taking a low-cost route to reach their potential customers. ‘We have over a million delighted customers in India. They are our brand ambassadors. They have experienced the quality of our products and services and will be our first point of reference. We are reaching out to our database through the social media to share the news of our new product range. We are carefully managing a cost-effective marketing campaign so that we are in a position to offer our products at affordable prices to our customers’, said Ms. Sanuja.

ESY India is also offering onsite warranty for one year for Label Printers including the print head. It is the only brand offering warranty for print heads up to 50 km. In fact, to make ESYPOS Label Printers give better value for money, the company is offering a full version of the “Label Shop” Label editing software worth Rs.16000, free of cost.

‘We have two more products, the ELP 531T and the ELP 5031T. While the ELP 531T comes with a USB interface, the ELP 5031T comes with multiple interfaces like USB, Parallel port, serial and Ethernet. 5031T also has an additional paper role holder for industrial printing (for large logistics companies, airports, factories, etc.). Both these can print up to 6 inches per second’, added Sanuja.