John Sculley is the very man who had famously fired Steve Jobs from Apple. And, the man is back in action, Sculley is now targeting India’s growing smartphone market. He plans to sell Android handsets at Rs 12,000 and less, starting next month in the country.
An investment and acquisitions company, InflexionPoint, which is promoted by Sculley, has apparently hired Ajay Sharma, to head the Indian operations. Sharma is the former head of smartphones at Micromax, and had wo
rked with HTC India, as well.
According to an ET report, Sharma said, “Both of us were exploring opportunities and he (Sculley) thought that India is a good market for smartphones.” Sculley was the CEO of Apple from 1983 to 1993, and he will fund this venture. The investments will flow into Dragon Technology, a distribution company owned by InflexionPoint in China. It will oversee production and supply chain of smart devices coming into India. The name of the brand will be decided next week, and the first of the Android smartphones will be launched by mid-April.
Quantitatively, according to research firm IDC India, smartphone sales have grown-up to more than 2.5 times, to 44 million devices in 2013, from 16.2 million in 2012. The emerging smartphone sales in India are accounted to have propelled by the introduction of low-end devices by international and local vendors.
