Facebook launched a new feature called Slideshow for doing business using its platform and said it will be rolled out soon starting with Ads Manager.
The company said, the new feature is a lightweight video advertisement made from a series of still images, which is easy for advertisers to use and is engaging for people.
“As people continue to connect to Facebook using different connection speeds and device types, plus as video consumption moves to mobile — video can also be challenge to advertisers,” the company said justifying the requirement of the new feature, on Friday.
It is pertinent to mention here that recently Facebook CEO Mark Zuckerberg came to India and held a townhall at IIT Delhi. He also supported net neutrality, a concept in controversy in India.
The social networking giant is adding new features to gain an edge over the competitors.