FIKAA, an AI-driven investment application dedicated exclusively to women, has appointed a virtual brand ambassador named Naina. This marks the first instance in India where an AI avatar has been selected as the face of a brand. Naina, designed by Avtr Meta Labs (AML), is portrayed as an ambitious figure from Jhansi. Presently, she has garnered over 158,000 followers on Instagram and was chosen as the embodiment of women’s empowerment for the FIKAA platform.
The startup dedicated a year to develop an exclusive AI-based algorithm that tailors and recommends mutual funds based on individual investor preferences. Harsh Choksey, one of the co-founders, highlighted that the digital persona Naina was chosen as the brand ambassador due to her embodiment of contemporary technology and her goals, which align with the aspirations and lifestyle of modern women.
CEO Harsh Choksey mentioned, “Our research indicated that while women excel in various fields, they often relinquish decision-making regarding investments and financial planning to men. This pattern needs to change. FIKAA, with its advanced financial tools, aims to drive this change.”
FIKAA, available as a mobile app on Android and iOS devices, facilitates women in comprehending the intricacies of investing and selecting mutual funds in an effortless manner. The platform is powered by AI, designed to simplify investment processes for Indian women to assist in accomplishing their short-term and long-term financial objectives.
Furthermore, the FIKAA app provides educational resources on personal finance and common financial terminologies. Its AI-based algorithms evaluate users’ risk profiles and provide advice on the most suitable mutual funds to help achieve their financial objectives.
The platform also offers a networking feature for women to connect with other like-minded individuals registered with FIKAA, allowing them to expand their network and share insights and strategies on attaining financial independence.
